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Weekly News Extra (13-17/06/2022)

• The American group Friedkin, owner of AS Roma (Serie A TIM), has launched a public tender offer on 13/06/2022 (until 08/07/2022) in order to recover as many of the club's shares as possible that it does not already own, and to take the club off the stock market. • The Football Association has…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 255540
• Published on 17/06/22 at 18:25

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 255460
• Published on 17/06/22 at 17:35

Ligue 2 BKT: Hummel succeeds Le Coq Sportif as equipment supplier of AS Saint-Étienne (2022-2027)

The Danish brand Hummel has become the official equipment supplier of AS Saint-Étienne (relegated to Ligue 2 BKT for the 2022-23 season) for five seasons (2022-2027), announced the club on 16/06/2022. The agreement was negotiated by the marketing agency Sportfive. Hummel will supply the match…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 255412
• Published on 17/06/22 at 11:00

Liga Portugal Bwin: Betano (sports betting), main shirt sponsor of FC Porto (2022-2026)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has extended its partnership with FC Porto (Liga Portugal Bwin) and become its main shirt sponsor for "at least" four seasons (2022-2026), announced the club on 15/06/2022. Betano had initially become the official…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 255378
• Published on 16/06/22 at 17:35

Premier League: Three UK (telecoms) to resume partnership with Chelsea FC

"Following the sale of Chelsea FC (Premier League) we are pleased to confirm that Three are restarting their marketing activities with immediate effect," announced the London club, regarding their partnership with the telecommunications operator, which was temporarily suspended as a result of UK…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 255323
• Published on 16/06/22 at 14:40

Premier League: Nike presents the new official ball for the 2022-23 season

Nike has presented the new official "Flight" football for the 2022-23 Premier League season on 16/06/2022. The official ball, which will be used during all 380 Premier League games in 2022-23, "celebrates the competition's first ball 30 seasons ago," said the English League. Nike is an official…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 255297
• Published on 16/06/22 at 12:30

esports: Santander, main sponsor of the European & Latin American LoL championships for 2022-2025

The Spanish bank Banco Santander has become the main sponsor of the European (LEC) and Latin American (Liga Latinoamérica, LLA) League of Legends (Riot Games) Championships, for three years (2022-2025), announced the group on 14/06/2022. This agreement, the first signed by Banco Santander in…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 255243
• Published on 16/06/22 at 11:00

FFF: Orange (telecoms) extends as a major partner of French national teams for 4 years (2022-2026)

Orange, a French telecommunications operator, has extended as a major partner of the French Football Federation for four years (2022-2026), announced the two organisations on the sidelines of the France - Croatia 2022-23 Nations League match (0-1) at the Stade de France (Paris, FRA) on 13/06/2022…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 254937
• Published on 14/06/22 at 12:30

France: Union of Professional Footballers requests an "urgent review" of the international calendar

"The UNFP is very concerned about the lack of interest in the health of the players. For the first time in its history, the French team is playing four matches in eleven days. There's an urgent need for a thorough review of the international calendar and for the main stakeholders in the game, not…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Legal, Game - pitch, …
• Article # 254799
• Published on 13/06/22 at 15:25

Premier League: 12Bet (sports betting), sleeve sponsor of Wolverhampton Wanderers FC for 2022-23

12Bet, a Chinese online sports betting and casino operator, has become a major partner (second level) and sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2022-23 season, announced the club on 09/06/2022. 12Bet succeeds Bitci.com, a brand belonging to the Turkish…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 254767
• Published on 13/06/22 at 12:30