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©  Roland-Garros
Roland-Garros: Banco Santander, Nike, Kia... Rafael Nadal's partners celebrate his 14th title

Banco Santander celebrated Rafael Nadal's victory in the 2022 Roland-Garros with a video featuring each of the 22 Grand Slam titles won by the Spaniard on 05/06/2022. The Majorcan has been an ambassador for the Spanish banking group since 2020. Rafael Nadal won his 14th Roland-Garros title (in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 254031
• Published on 07/06/22 at 12:30
©  Hisense
Exclusive Hisense France: "Football is the only sport that sells TVs" (Damien Neymarc)

"World Cups have an extremely positive effect on the sales of household goods, and in particular on TV sets. Football is the only sport that sells televisions. The Olympic Games or the Rugby World Cup don't sell any," said Damien Neymarc, marketing manager for Hisense France (electronics), to News…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 254003
• Published on 07/06/22 at 11:00
©  News Tank
Weekly News Extra (30/05-03/06/2022)

• Valencia CF (LaLiga Santander) and Demium (investments in innovative projects) have launched the Matchday Innovation Fund, a fund endowed with €5m that will be dedicated to the development of 18 startups incubated in the VCF Innovation Hub, the club's platform dedicated to sports tech. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 253918
• Published on 03/06/22 at 17:30
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 253857
• Published on 03/06/22 at 12:30
©  LFL
esports: Kia (car manufacturer), official supplier of the LFL's Summer Split 2022

Kia, a South Korean car manufacturer, will become an official supplier of the French League of Legends (published by Riot Games) in 2022, announced Webedia, organiser of the LFL, on 01/06/2022. This partnership concerns the LFL's Summer Split 2022 (i.e. the second part of the season) which…
Domain(s): Sponsors & Partners
• Category(ies): Media, esport - gaming
• Article # 253655
• Published on 02/06/22 at 16:30
©  Emirates / Olivier Rimbon Foeller
Exclusive Roland-Garros: "Sport has always been part of our brand strategy" (Cédric Renard, Emirates)

"We are the most recognised airline in the world. Sport has always been part of our strategy to convey our brand objectives. We work to ensure that every time, the experience on the ground is equal to the one we offer on board," said Cédric Renard, CEO of Emirates France, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Activation, …
• Article # 253698
• Published on 02/06/22 at 16:10
©  AS Roma
Serie A TIM: Fendi (luxury, LVMH), to provide AS Roma's official wardrobe for 2 seasons (2022-2024)

Fendi, an Italian luxury clothing and accessories brand belonging to the LVMH group, has become a "fashion partner" and will provide the "official wardrobe" for AS Roma (Serie A TIM) for two seasons (2022-2024), announced the Italian club on 01/06/2022. "The world-renowned fashion house, based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 253656
• Published on 02/06/22 at 11:40
©  Real Betis Balompié
LaLiga Santander: Fancurve (Web3) to launch Real Betis Balompié digital shirts (NFTs)

Fancurve, an American blockchain platform offering a "digital sports fashion" metaverse, has become an official partner of Real Betis Balompié (LaLiga Santander) for three seasons (2022-2025), announced the Sevillian club on 31/05/2022. As part of the partnership, Fancurve will launch a series…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing
• Article # 253654
• Published on 02/06/22 at 11:00
©  D.R.
Bundesliga: Jako (GER) to succeed Kappa (ITA) as equipment supplier of FSV Mainz for 2023-2028

German brand Jako will become the official equipment supplier of FSV Mainz 05 (Bundesliga) from 2023-24 as part of a planned five-season partnership (2023-2028), announced the German club on 30/05/2022. "Together with Jako, Mainz 05 are looking to set new standards for sustainability in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 253525
• Published on 01/06/22 at 14:00