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©  Wolverhampton Wanderers FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 254669
• Published on 10/06/22 at 18:00
©  News Tank
Weekly News Extra (06-10/06/2022)

• FC Barcelona (LaLiga Santander) have launched a competition for their fans to celebrate the release of their new home shirt: the winner will receive a shirt every season for the rest of their lives. • Aston Villa FC (Premier League) has extended its partnership with Fanatics, an American…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 254651
• Published on 10/06/22 at 17:20
©  FFT
Roland-Garros: Engie (energy) renews as an official partner for three additional years

Engie, a French industrial energy group, has renewed its role as an official partner of Roland-Garros for three additional years, on 04/06/2022. "Since 2014, Engie has accompanied the Grand Slam tournament and, since 2016, has supplied the stadium's facilities with 100% renewable green…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 254113
• Published on 10/06/22 at 15:00
©  Everton FC
Everton FC: Stake.com (betting), main shirt sponsor from 2022-23 (for an estimated £10m/season)

Curacao-based sports betting operator Stake.com has become the main shirt sponsor of Everton FC (Premier League) from the 2022-23 season as part of a "multi-year agreement," announced the club on 09/06/2022. Estimated at £10m (€11.7m) per season, this is the most lucrative contract ever signed by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 254503
• Published on 09/06/22 at 17:55
©  Morgan Bove / Sporsora
Sporsora/Crypto-assets: "Investments estimated to reach €5bn in 2025" (S. Guerry, Havas Play)

"There are multiple players: those who focus on the crypto side, those on the NFT side and those on the fan token side. These players are raising a lot of money and signing many partnerships in sports. The market started with fan token companies and then the investments gradually grew, and are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 254377
• Published on 09/06/22 at 11:00
©  Land Rover
Rugby: Land Rover, partner of the Women's Rugby World Cup 2021 (to be played in 2022)

The British car manufacturer Land Rover is to become a "worldwide partner" (first level) of the Women's Rugby World Cup 2021 (to be played in New Zealand in 2022), according to World Rugby on 08/06/2022. "This commitment will extend to the New Zealand tournament where a fleet of new electric…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 254387
• Published on 09/06/22 at 10:20
©  Stade Pierre-Mauroy
LOSC Lille: stadium to be renamed "Decathlon Arena Stade Pierre-Mauroy" for 5 seasons (press)

Decathlon, a French-based group that designs, produces and distributes sporting goods, has been awarded the naming rights to the Stade Pierre-Mauroy (50,156 capacity) by the Lille European Metropolis (MEL) for five seasons (2022-2027), according to the French radio station, France Bleu Nord, on…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Essentials Sponsors & Partners
• Article # 254220
• Published on 08/06/22 at 16:20
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: AstroPay (payment solutions) main shirt sponsor for 2022-23

AstroPay, a British payment solutions company, has extended its partnership with Wolverhampton Wanderers FC (Premier League) to become the club's main shirt sponsor for the 2022-23 season, announced Wolves on 07/06/2022. "This exciting new partnership will see AstroPay branding feature on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 254162
• Published on 08/06/22 at 10:20
©  F1
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (June 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 254084
• Published on 07/06/22 at 17:00
©  Paris Saint-Germain
Paris Saint-Germain: SoKlin (detergent), regional partner in West Africa (2022-2025)

SoKlin, a detergent brand owned by the Indonesian group Wings (consumer products), has becomes a regional partner (fifth level) of Paris Saint-Germain (Ligue 1 Uber Eats) in West Africa for three seasons (2022-2025), announced the French club on 03/06/2022. The agreement covers five countries…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 254056
• Published on 07/06/22 at 14:40