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©  D.R.
Qatar 2022: 38 advertisers visible on TF1 during France's first match (versus 58 in 2018, -36%)

"On the occasion of Les Bleus' first match (France - Australia, 4-1, Tuesday 22/11/2022, kick-off at 20:00 CET) as part of the 2022 World Cup, 38 advertisers were featured on TF1 (on screens before, during and after the match), compared to 58 during their first match of the 2018 World Cup (-36%),…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 272421
• Published on 30/11/22 at 17:55
©  RFEF
Spain: RealFevr (Web3) partners with the Spanish Football Federation to publish Copa del Rey NFTs

RealFevr, a Portuguese Web3 startup offering a fantasy football application, has entered into a collaboration agreement with the Royal Spanish Football Federation (RFEF) for three years (2022-2024), announced the body on 29/11/2022. As part of this agreement, RealFevr will publish NFTs to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 272408
• Published on 30/11/22 at 15:30
©  Excel
esports: EE (telecoms) extends as an official partner of Excel (LEC, GBR) for 2023-2025

The telecommunication group EE will continue as an official partner (2nd level) and pocket sponsor of Excel's teams for an additional three seasons (2023-2025), announced the British group on 24/11/2022. The partnership, which has been in place since 2020, covers Excel's League of Legends…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 272364
• Published on 30/11/22 at 14:00
©  NTF
News Tank Football: elections, nominations & appointments in November 2022

• German Reinhold Lunow (69) was elected president of BV. Borussia 09 e.V. Dortmund (Borussia Dortmund's association) with 99.5% of the votes, announced the Bundesliga club following its general meeting, on 21/11/2022. • Giorgio Furlani (43, ITA) has been appointed CEO of AC Milan (Serie A…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 272327
• Published on 30/11/22 at 10:20
©  Heetch
Qatar 2022: Heetch (taxis), 100 free rides for each goal scored by a Blue from the Parisian suburbs

For each goal scored during the 2022 World Cup by a French national team player from the Paris suburbs, Heetch will be offering the first 100 journeys ordered on its app from one of its departments (Seine-et-Marne, Yvelines, Essone, Hauts-de-Seine, Seine-Saint-Denis, Val de Marne and Val d'Oise…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 272326
• Published on 30/11/22 at 09:40
©  FC Barcelona
FC Barcelona: Sebang (batteries), regional partner (Thailand, Vietnam, Malaysia) until 2025

Sebang Global Battery, a South Korean car battery manufacturer, has extended as a regional partner (3rd level) of FC Barcelona (LaLiga Santander) in Vietnam, Thailand and Malaysia for three additional seasons (2022-2025), announced the club on 28/11/2022. The South Korean company became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 272184
• Published on 29/11/22 at 09:40
©  News Tank
Weekly News Extra (21-25/11/2022)

• The American investment fund 777 Partners, which already owns Standard de Liège (Jupiler Pro League), Red Star FC (National 1) and Genoa CFC (Serie BKT), is in the process of acquiring 65% of Hertha BSC (Bundesliga) by buying out Tennor Holding's stake. • All 2022 World Cup matches are being…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 271935
• Published on 25/11/22 at 17:45
©  Konami
esports: Konami launches an eFootball competition with its 7 Serie A TIM partner clubs

Konami is activating its partnerships with its seven partner clubs in the Serie A TIM (AC Monza, AC Milan, AS Roma, Atalanta BC, FC Inter Milan, SS Lazio and SSC Napoli) and is launching an esports competition on its eFootball video game (formerly named Pro Evolution Soccer) on 25/11/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, esport - gaming
• Article # 271995
• Published on 25/11/22 at 17:20
©  Eintrachft Frankfurt
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 271976
• Published on 25/11/22 at 16:30
©  Asics
Running: Asics acquires Njuko, a European race registration platform

Asics Corporation has strengthened its strategy in the running sector by acquiring French company Njuko SAS (founded in 2012), "the leading race registration platform for running events across Europe," announced the Japanese equipment manufacturer on 23/11/2022. "Asics now offers race…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Investment - Shareholding, …
• Article # 271904
• Published on 25/11/22 at 12:30