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©  Manchester United FC
Manchester United FC: TeamViewer (main shirt sponsor) investors call for partnership to end

Petrus Advisers, an investment company based in London (ENG) and a shareholder of almost 3% in the German IT company TeamViewer GmbH, has called for an end to the company's partnerships with Manchester United FC (Premier League) and Mercedes-AMG Petronas F1 Team (Formula 1), via a letter addressed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 271104
• Published on 18/11/22 at 12:30
©  FIFA
Exclusive Qatar 2022: an overview of each of the 32 teams participating in the XXII World Cup

Confederation, squad, federation president, squad value (according to Transfermarkt), FIFA ranking, cumulative number of followers on social media, equipment supplier, sponsors and match schedule: find below a presentation of each of the 32 teams participating in the 2022 World Cup in Qatar from…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 271051
• Published on 18/11/22 at 11:40
©  SAFF
Saudi Arabia: adidas succeeds Nike as the Federation's equipment supplier for 2023-2026

adidas has become the official equipment supplier of the Saudi Arabian Football Federation (SAFF) for four years (2023-2026), announced the body on 17/11/2022. The agreement covers the match and training kit for the men's, women's and youth teams. The German equipment manufacturer succeeds the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 271030
• Published on 18/11/22 at 11:00
©  FFF
Qatar 2022: an average of 212 products offered by the 17 federations with an official store

The Football Associations/Federations whose teams have qualified for the 2022 World Cup market an average of 212 products on their official online store, according to Licensing For Growth, an agency specialised in sports licensing and merchandising, which published a study on the "merchandising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 270986
• Published on 18/11/22 at 10:20
©  FC Augsburg 1907
Bundesliga: Mizuno to succeed Nike as FC Augsburg's equipment supplier for 5 seasons (2023-2028)

The Japanese brand Mizuno will become the official equipment supplier of FC Augsburg 1907 (Bundesliga) for five seasons from 2023-24 (2023-2028), announced the club on 15/11/2022. Mizuno will succeed Nike, which has been committed to the German club since 2014-15 and whose contract expires at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 270969
• Published on 17/11/22 at 17:00
©  St. Louis City FC
Major League Soccer: Apple to display Apple TV's logo on the sleeves of all 29 franchises from 2023

Apple, a US electronics and technology company, will display the logo of its Apple TV (VoD) application on the shirt sleeves of all 29 Major League Soccer franchises from the 2023 season, announced the brand on 16/11/2022. Unveiled by St. Louis City FC, the 29th franchise to join the North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 270999
• Published on 17/11/22 at 16:20
©  Olympique de Marseille
Olympique de Marseille: partnerships with Fan4All (fan engagement platform) and Alan (insurance)

Fan4All, a social platform dedicated to football fans, has become an official partner (third level) of Olympique de Marseille (Ligue 1 Uber Eats) from the 2022-23 season, announced the French club on 17/11/2022. "This partnership will offer fans the opportunity to get even closer to the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270955
• Published on 17/11/22 at 15:30
©  D.R.
Crypto: partnerships with FTX canceled following the liquidation of the trading platform

Golden States Warriors (NBA), MLB, Tom Brady (NFL, USA), Miami Heat arena (NBA), Naomi Osaka (tennis player, JPN), Shaquille O'Neal (ex-basketballer, USA), Mercedes-AMG Petronas F1 Team... The liquidation of FTX pronounced on 11/11/2022 means the end of sponsorship agreements made by the world's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 270815
• Published on 16/11/22 at 14:40
©  adidas
Qatar 2022: adidas launches first activations including a venue near Paris (FRA) & video campaign

adidas has launched its first activations for the 2022 World Cup in Qatar, including the "Home of Football", a temporary venue in Saint-Denis (on the outskirts of Paris, FRA) and the "Family Reunion" brand campaign featuring its ambassadors, on 15/11/2022, five days before the opening match of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication
• Article # 270741
• Published on 16/11/22 at 10:20
©  Nike
Qatar 2022: 9 equipment suppliers, Nike (13 teams) ahead of adidas (7) & an average of €13m per deal

With 13 national federations under contract, Nike is the most represented equipment manufacturer among the 32 teams participating in the 2022 World Cup in Qatar, ahead of adidas (7 teams) and Puma (6). At the 2018 World Cup in Russia, adidas (12 federations under contract) was ahead of Nike (10…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 270736
• Published on 16/11/22 at 09:40