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©  EDF
Qatar 2022: France's partners focus their activations on societal issues

The first match of the French football team against Australia (4-1 victory, group D, on 22/11/2022) was an opportunity for the sponsors of the French Football Federation to activate their partnerships at the start of the 2022 World Cup in Qatar. Of the 14 partners of the FFF, no brand has made…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 271740
• Published on 24/11/22 at 14:00
©  AELTC
Tennis: Barclays to succeed HSBC as official banking partner of Wimbledon from 2023

The British bank Barclays will become an official partner of the Wimbledon Grand Slam tournament from 2023 as part of a "multi-year deal," announced the All England Lawn Tennis Club (AELTC) on 23/11/2022. Barclays succeeds HSBC (GBR), the banking partner of the English tournament between 2008…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 271656
• Published on 23/11/22 at 17:55
©  EPCR
Rugby/EPCR: Kappa extends as "technical apparel partner" for European Cup officials until 2024-25

Kappa, an Italian equipment manufacturer belonging to the BasicNet group, has extended its contract with the European Professional Club Rugby as a "technical apparel partner" of the Heineken Champions Cup and EPCR Challenge Cup, and will provide referee and staff kits for a further three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 271640
• Published on 23/11/22 at 17:00
©  DFB
Qatar 2022/Germany: Rewe suspends its partnership with the DFB in protest against FIFA

Rewe has suspended its partnership with the German Football Association (DFB) and is giving up its advertising rights during the 2022 World Cup "following Gianni Infantino's statements and FIFA's decision on the 'One Love' banner," announced the Cologne (GER) based supermarket group on 22/11/2022…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 271610
• Published on 23/11/22 at 14:40
©  Kaizen Gaming
Qatar 2022: Betano, European regional supporter & FIFA's first betting partner

Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become a "regional supporter" of the 2022 World Cup for Europe, announced the brand on 21/11/2022. Betano thus becomes the first sports betting operator to enter into a commercial partnership with FIFA. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 271478
• Published on 22/11/22 at 17:10
©  FDJ
Sports betting: La Française de Jeux (FDJ) to acquire ZEturf group (horse betting) & its brand ZEbet

La Française des Jeux is to acquire the ZEturf group, an online horse betting and sports betting operator under the ZEbet brand, announced the French betting and lottery group on 17/11/2022. FDJ had previously announced it was entering into exclusive negotiations with the operator on…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Marketing - Communication, Betting
• Article # 271507
• Published on 22/11/22 at 16:55
©  FIFA
FIFA/Qatar 2022: three new "regional supporters" added, all sponsorship packages sold

FIFA has sold all sponsorship packages for the 2022 World Cup in Qatar, announced the world body on 20/11/2022. Three new regional supporters were added before the tournament kicked off: YouTube (USA), a video content platform that will offer "behind-the-scenes" content, Visit Las Vegas, a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 271238
• Published on 21/11/22 at 11:40
©  Toulouse FC
Ligue 1 Uber Eats: Amos Business School extends its partnership with Toulouse FC for 2022-23

Amos Sport Business School Toulouse, a French school specialised in sports management, has extended as an "education partner" of Toulouse FC (Ligue 1 Uber Eats) for the 2022-23 season, announced the club on 18/11/2022. The school has been involved with the club since the 2021-22 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 271205
• Published on 21/11/22 at 11:00
©  Newcastle United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 271168
• Published on 18/11/22 at 17:20
©  News Tank
Weekly News Extra (14-18/11/2022)

• Club Atlético de Madrid (LaLiga Santander) closed the 2021-22 financial year with a turnover of €377m (compared to €325.5m in 2020-21) and a net loss of €22.6m. The club forecasts a turnover of €376m for 2022-23. • Luis Enrique has launched a Twitch channel for the 2022 World Cup, according to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 271155
• Published on 18/11/22 at 16:50