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Paris 2024: Danone (dairy & plant-based products) official partner of the Olympic & Paralympic Games

Danone, a French group specialised in agri-food and in particular dairy and plant-based products, has become an official partner (2^nd level) of the Paris 2024 Olympic and Paralympic Games, announced the Organising Committee on 08/11/2022. "Danone is proud to provide participants with the very…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 270026
• Published on 09/11/22 at 11:00

Equipment manufacturers: Bjørn Gulden named CEO of adidas & replaced by Arne Freundt as CEO of Puma

Norwegian Bjørn Gulden has been appointed CEO of adidas AG effective 01/01/2023, announced the German equipment manufacturer on 08/11/2022. Until now CEO of Puma SE, Gulden has been replaced in this position by Arne Freundt, the brand's chief commercial officer, "effective immediately," announced…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 270056
• Published on 08/11/22 at 18:10

FIFA: partnership with Calm (wellness app) to promote mental health during competitions

FIFA has partnered with Calm, a US-based mobile wellness app, "to bring mental wellness tools to players, workforce and fans" for the 2022 World Cup, the Women's World Cup 2023 and the FIFAe Nations Cup 2023 (an esports competition organised with EA Sports), announced the body on…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 269958
• Published on 08/11/22 at 15:30

adidas: talks with Bjørn Gulden, CEO of Puma, to replace Kasper Rorsted as head of the group

"adidas confirms that it is in talks with Bjørn Gulden (NOR), CEO of Puma, as a potential successor to adidas CEO Kasper Rorsted (DEN)," announced the German equipment manufacturer on 04/11/2022. The latter had announced that he would give up his position (which he had held since August 2016…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 269849
• Published on 07/11/22 at 15:10

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 269709
• Published on 04/11/22 at 17:30

FC Barcelona: ZENB (gluten-free products), regional partner in Japan, the USA & the UK for 2022-2026

ZENB, a gluten-free brand owned by Japanese food group Mizkan, has become a regional (3^rd level) partner of FC Barcelona (LaLiga Santander) "across three key markets Japan, US, and UK" for four seasons (2022-2026), announced the club on 04/11/2022. As part of the partnership, "Barça and ZENB…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 269716
• Published on 04/11/22 at 16:40

Weekly News Extra (31/10-04/11/2022)

• "I will be in Nyon (Switzerland) next week to discuss the plans with UEFA, that's what I also mean by dialogue, that is listening to the other side and having confrontational discussions, because we certainly won't be able to agree on everything," said Bernd Reichart, CEO of A22 Sports, the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 269683
• Published on 04/11/22 at 16:00

Formula 1: Heineken (beer), title sponsor of the first Las Vegas Grand Prix (USA) on 18/11/2023

The Netherlands-based beer company Heineken has become the title sponsor of the inaugural Las Vegas Grand Prix, to be held in Nevada (USA) on Saturday 18/11/2023, announced Formula One Group on 04/11/2022. The inaugural edition of this urban race will be known as the "Heineken Silver Las Vegas…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 269673
• Published on 04/11/22 at 15:20

Formula 1: Amazon Web Services (cloud computing) expands partnership with Formula One Group

Amazon Web Services (AWS), the cloud services division of US e-commerce group Amazon, has extended and expanded its partnership with Formula One Group to become a global partner (1^st level) of the body from 2022, announced the company on 03/11/2022. The American company has been committed to…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 269651
• Published on 04/11/22 at 12:30

Southampton FC: EcoWatt (blockchain/sustainable energy), training kit sponsor for 2022-23

EcoWatt, a blockchain and sustainable energy investment platform, has become the training kit partner of Southampton FC (Premier League) "for the remainder of the 2022-23 season," announced the club on 03/11/2022. The agreement covers the club's first, reserve and women's teams. EcoWatt has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 269607
• Published on 04/11/22 at 09:40