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©  Nike
Nike: launch of "Swoosh" a Web3 platform dedicated to the creation & marketing of digital assets

Nike has launched the beta version of its own Web3 platform (a blockchain-powered technology) dedicated to the creation and marketing of digital assets on 14/11/2022. The platform is called Swoosh (welcome.swoosh.nike) and is aimed at athletes, designers, collectors and consumers. "Nike…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 270690
• Published on 15/11/22 at 17:30
©  The Fellow Company
The Fellow Company: "A real place for support on a human level" (Cyril Linette, founder)

"There is a real place for support on a human level. In business transformations, vision and execution are equally important. However, they are never linked, because they are not carried out by the same people. The Fellow Company is about 'like-minded' people who can link the two," said Cyril…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 270558
• Published on 15/11/22 at 10:20
©  LFP
2022-23 Ligue 1 Uber Eats: LFP & Kipsta present the official ball for the second half of the season

The Ligue de Football Professionnel and Kipsta, a sports equipment brand belonging to the Decathlon group, have presented the official Ligue 1 Uber Eats ball, which will be used from Matchday 16 of the 2022-23 season (28/12/2022) until the end of the season, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 270525
• Published on 14/11/22 at 17:40
©  FIFA
FIFA: Commonwealth Bank "official supporter" of the Women’s World Cup Australia & New Zealand 2023

Commonwealth Bank, an Australian bank based in Sydney (AUS), has become an "official supporter" of the Women's World Cup 2023, announced FIFA on 13/11/2022. The competition will be held from 20/07 to 20/08/2023 in Australia and New Zealand. "CommBank and FIFA will work together on many…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 270497
• Published on 14/11/22 at 14:00
©  FIFA
Qatar 2022: FIFA teams up with four Web3 startups to deliver gamified experiences

FIFA is accelerating its Web3 strategy by collaborating with metaverse and blockchain startups Uplandme, Matchday, Phygtl and AI League, to deliver four gamified digital experiences for the 2022 World Cup in Qatar from 20/11 to 18/12/2022, announced the body on 09/11/2022. "This is a hugely…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 270453
• Published on 14/11/22 at 10:20
©  News Tank
Weekly News Extra (07-10/11/2022)

• Everton FC (Premier League) have been named one of the best companies to work for in the UK. • Real Sociedad (LaLiga Santander) have presented their 2021-22 financial accounts with a turnover of €138m and a net loss of €4.3m • The main dates for the 2023-24 Premier League calendar have been…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 270395
• Published on 10/11/22 at 17:55
©  Eintracht Frankfurt
Eintracht Frankfurt: Indeed (job search platform) extends as main shirt sponsor (2023-2026)

Indeed, an American online job search platform, has extended as a partner and main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2023-2026), announced the club on 08/11/2022. The agreement was valued at €7.5m per year over the 2020-2023 cycle. The American brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270385
• Published on 10/11/22 at 17:30
©  DFB
Germany: Lufthansa (airline) extends as a partner of the DFB until 2026

German airline Lufthansa has extended as an official partner (2nd level) of the Deutscher Fussball Bund (DFB) for four years (2023-2026), announced the German Football Association on 09/11/2022. The agreement covers the men's national team, including Euro 2024 in Germany. Lufthansa has been the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 270330
• Published on 10/11/22 at 14:40
©  OM
Olympique de Marseille: Cazoo (e-commerce) will not continue as main shirt sponsor beyond 2022-23

Following discussions between Olympique de Marseille (Ligue 1 Uber Eats) and the club's main shirt sponsor Cazoo (vehicle e-commerce, GBR), the two parties have decided "by mutual agreement to end their partnership on 30/06/2023," announced the French club on 09/11/2022. The British company had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270272
• Published on 10/11/22 at 11:00
• Updated on17/11/22 at 11:53
©  MG
Think Football 2022: a challenging World Cup and an evolving French game

What will be the legacy of the 2022 World Cup in Qatar? What are the stakes for partners and broadcasters for this World Cup, which will be held for the first time in the Middle East and shifted to November-December, in the middle of the football season, due to climate reasons? What is the role of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 270116
• Published on 09/11/22 at 16:00