Sponsors & Partners: archives December, 2022 (page 3/4)

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©  FIFA

Qatar 2022: adidas & FIFA present "Al Hilm" the World Cup ball to be used from the semi-finals

adidas and FIFA have presented "Al Hilm", the official ball for the final matches of the 2022 World Cup in Qatar, on 12/12/2022. The ball will be used for the semi-finals (12 and 13/11), the match for third place (17/11) and the final (18/11). "Al Hilm, which translates as 'The Dream' in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 273631
• Published on
©  RCD Majorque

LaLiga Santander: RCD Mallorca's stadium renamed "Estadi Mallorca Son Moix" for 2022-23

RCD Mallorca (LaLiga Santander) and the Mallorca Insular Council (ESP) are "updating" their agreement on the naming rights for the stadium in which the club plays, which will be known as the "Estadi Mallorca Son Moix" for the rest of the 2022-23 season, announced both parties on 02/12/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 273578
• Published on
©  Arsenal FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 273572
• Published on
©  News Tank

Weekly News Extra (05-09/12/2022)

• Manchester United FC (Premier League) has published its results for the first quarter of the 2022-23 financial year and posted a loss of £26.5m (€31m). • The Serie A TIM will adopt the semi-automated offside detection technology used in the Champions League and during the 2022 World Cup from…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 273565
• Published on
©  FFF

Qatar 2022/Kantar: 65 advertisers visible on TF1 during France's first 4 matches (187 adverts)

"In total, with 187 spots broadcast (before, during and after each match), 65 advertisers were present during the first four matches of the French national team at the 2022 World Cup (group stage and Round of 16)" on the private free-TV channel TF1, according to data published by the consultancy…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media
• Article # 273536
• Published on
©  Atos

UEFA: Atos (IT), partner of national team competitions for eight years (2023-2030)

Atos, a French information technology service and consulting company, has become the "official technology partner" of UEFA's national team competitions for eight years (2023-2030), announced the body on 08/12/2022. Under the agreement, which covers the UEFA Euro and its qualifiers, the Nations…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 273410
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: CBet (sports betting), regional partner in Latin America for 2022-23

The sports betting operator CBet has become a regional partner (5th level) of Paris Saint-Germain (Ligue 1 Uber Eats) in Latin America for the 2022-23 season, announced the club on 05/12/2022. "As part of this agreement, CBet will be able to associate its brand with the Parisian club, whose…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 273315
• Published on
©  Fanatics Inc

Merchandising: Fanatics (USA) valued at $31bn (€29.4bn) according to Forbes

The American licensed sports products manufacturer and distributor Fanatics is now valued at up to $31bn (€29.4bn) following a round of financing of around $700m (€665.2m) led by Californian investment firm Clearlake Capital, according to the US business magazine Forbes on 06/12/2022. Among the…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing
• Article # 273247
• Published on
©  Puma

"The French market is one of our most important markets in Europe" (T. Lanis, Puma France)

"The French market is one of our most important markets in Europe. We are doing very well there. We recently shared studies on the weight of Puma on the feet of Ligue 1 Uber Eats players and we have record levels of market share in the football boots market. As a result, Puma France is one of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 273207
• Published on
©  UFC

UFC/LaLiga North America: crossover activations to promote MMA & football in 2023

LaLiga North America, the Spanish professional league's subsidiary dedicated to promoting football across the Atlantic, has entered into a "promotional partnership" with the American mixed martial arts organisation Ultimate Fighting Championship (UFC) for the year 2023, announced the two entities…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 272854
• Published on