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Ineos, owner of OGC Nice, continues its expansion with Eliud Kipchoge and the All Blacks

Ineos has prolonged its commitment to Kenyan athlete Eliud Kipchoge, double Olympic champion in the marathon (Rio 2016 and Tokyo 2020), in his quest for a triple win at the Paris 2024 Olympics, according to the company specialised in the chemical sector, on 12/01/2022. He will work with Dave…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 239757
• Published on 19/01/22 at 10:20

Gaming: Microsoft to acquire Activision Blizzard for $68.7bn (€60.1bn)

Microsoft, an American computer company, is to acquire the video game publisher Activision Blizzard (a company listed on the Nasdaq stock exchange) on 18/01/2022. The acquisition is valued at $68.7bn (€60.1bn) according to Microsoft. This will be the largest amount ever paid for the acquisition of…

Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Essentials Sponsors & Partners, esport - gaming
• Article # 239738
• Published on 18/01/22 at 17:40

Lega Serie A: NFT collection celebrating the 2021-22 Supercoppa Frecciarossa launched on Crypto.com

The Lega Serie A has launched an exclusive collection of NFTs via the Hong Kong-based cryptocurrency and NFT platform Crypto.com, to celebrate the 2021-22 Supercoppa Frecciarossa (Italian Super Cup) won by FC Inter Milan versus Juventus FC (2-1 a.e.t) at the Stadio Giuseppe Meazza in Milan (ITA…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 239730
• Published on 18/01/22 at 17:00

esports: JD Sports succeeds BT as main partner of British team Excel Esports (LEC) in 2022

JD Sports, a British sporting goods retailer, has become the main partner of Excel Esports (nicknamed "XL") from 2022, announced the British team on 14/01/2022. This is the first esports sponsorship deal for JD Sports, which is currently the sleeve sponsor of Norwich City FC (Premier League)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 239513
• Published on 18/01/22 at 14:40

esports: Red Bull, Warner Music and Secretlab extend as LEC (Riot Games) partners in 2022

Red Bull, an Austrian energy drink brand, Warner Music, an American music label, and Secretlab, a Singaporean gaming chair brand, are extending as official partners of the LEC in 2022, according to LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 239668
• Published on 18/01/22 at 12:30

Paris FC: Lyca Mobile, subsidiary of Lyca Group (shareholder of the club), becomes a major sponsor

Lyca Mobile (or Lycamobile), a telecommunications operator (prepaid SIM cards) belonging to Lyca Group (GBR), has become a major partner of Paris FC (Ligue 2 BKT) from 2021-22, announced the club on 17/01/2022. Lyca Group was founded in the UK in 2006 by Anglo-Sri Lankan businessman Allirajah…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Investment - Shareholding, …
• Article # 239599
• Published on 18/01/22 at 10:20

Bundesliga: Kettler (fitness equipment), premium partner of Borussia Dortmund from 2021-22

Kettler, a German manufacturer of fitness equipment (treadmills, exercise bikes, weights etc.) has become a premium partner (third level) of Borussia Dortmund (Bundesliga), as part of a "far-reaching partnership initially scheduled for one year," announced the club on 14/01/2022. Kettler will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Game - pitch, …
• Article # 239514
• Published on 17/01/22 at 14:00

Formula 1: Kappa and K-Way (ITA), official partners of Alpine F1 Team for 3 seasons (2022-2024)

Kappa and K-Way, brands of the Italian clothing retail group BasicNet, have become official partners of the Alpine F1 Team (Formula 1) for three seasons (2022-2024), announced the parent company of the two brands on 14/01/2022. Kappa and K-Way will be official partners, the second level in the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 239487
• Published on 17/01/22 at 11:40

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 239478
• Published on 17/01/22 at 10:20

Weekly News Extra (10-14/01/2022)

• SSC Napoli (Serie A TIM) posted revenues of €228.1m (-17%) and a net loss of €58.9m in 2020-21. • Netflix has partnered with the PGA Tour and major golf championships to launch an immersive documentary series focused on professional tour players. • The organising committee of the TotalEnergies…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 239422
• Published on 14/01/22 at 17:15