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©  Puma
Formula 1: Puma (GER), official supplier of licensed products from the 2024 season

The German equipment manufacturer Puma is to become an "official licensee" of Formula One under a multi-year deal from the 2024 season, announced Formula One Group on 04/05/2023. The first licensed products marketed under this partnership will be available in February 2024. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 288145
• Published on 05/05/23 at 13:40
©  NTF
News Tank Football: talks, interviews and opinion pieces published in April 2023

"The ECA wants to give the clubs a say in changing the rules, so that their voices are heard. It is the regulator (UEFA) that makes and enforces the rules, but we also want to participate in them so that these rules are adaptable and take into account local specificities," said Hugo Hamon, head of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 288101
• Published on 05/05/23 at 08:40
©  Gallagher
World Rugby: Gallagher (insurance), partner of women's rugby, including the WXV & the 2025 World Cup

Gallagher, an American insurance brokerage firm, has become an official partner of World Rugby as part of a "multi-year global partnership," announced the brand on 03/05/2023. The agreement covers women's rugby, including the XWV, a new annual global competition organised by the body, for the 2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 288039
• Published on 04/05/23 at 16:55
©  LFC
Premier League: All Star Partners, official retail partner of Liverpool FC in China from 2023

All Star Partners, a Chinese company specialised in e-commerce and licensing for sports organisations, will become the "official retail partner" of Liverpool FC (Premier League) in China from 2023, announced the club on 01/05/2023. As part of the agreement, both parties will provide Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 288027
• Published on 04/05/23 at 10:40
©  Al-Nassr FC / Paris Saint-Germain
Forbes: C. Ronaldo, the world's highest-paid athlete in 2023 ($136m) ahead of L. Messi & K. Mbappé

Portugal international Cristiano Ronaldo (38, Al-Nassr FC) is the highest paid sportsperson in the world in 2023, according to Forbes magazine's ranking "The World's Highest-paid Athletes" published on 02/05/2023. With $136m (€123.2m) in earnings, including $46m (€41.7m) from his sporting…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Finance, Game - pitch, …
• Article # 288001
• Published on 04/05/23 at 09:20
©  News Tank / Maison du Handball
Think Sport 2023: female leaders & decision-makers at the Maison du Hand (Créteil, FRA) 03/10/2023

The seventh edition of Think Sport, an annual event organised by News Tank since 2017, will take place at the Maison du Handball (Créteil, Val-de-Marne), headquarters of the French Handball Federation (FFHB) and the LFH (French women's handball first division), as well as the training centre of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 287948
• Published on 03/05/23 at 16:35
©  D.R.
Serie A TIM: Inter Milan & AS Roma remove the DigitalBits (crypto) logo from their shirts

FC Inter Milan and AS Roma have removed the logo of the blockchain platform DigitalBits from their respective shirts for Matchday 32 of the Serie A TIM, played from Friday 28 to Sunday 30/04/2023. The two Italian clubs, who are facing non-payment of all or part of the stipulated amounts under…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 287873
• Published on 03/05/23 at 13:00
©  FIGC
Italy/FIGC: Gillette (shaving), official partner of the women's national team from 2023

Gillette, an American company specialised in shaving and hygiene products belonging to the Procter & Gamble group, has become an official partner of the Italian women's national team from 2023, announced the Federazione Italiana Giuoco Calcio on 02/05/2023. The brand is the first to commit…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 287849
• Published on 03/05/23 at 09:20
©  FFF
FFF: KFC (fast food chain), official partner of the French Federation since 2014, extends until 2028

KFC France, a fast-food chain, has extended its partnership with the Fédération Française de Football and the French men's, women's and U23 teams, as well as amateur football, for an additional five seasons (2023-2028), announced the FFF on 29/04/2023. KFC is also a sponsor of the Coupe de…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 287706
• Published on 02/05/23 at 10:00