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©  Eintracht Francfort
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 204577
• Published on 08/01/21 at 14:09
©  SRFC
Ligue 1 Uber Eats: "Losses of around €40m for Stade Rennais in 2020-21" (N. Holveck, president)

"A championship season with a European Cup, in ticketing and hospitality, that represents about €15m. So it will be almost €15m in losses since we had only a few matches with very limited amount of fans. This year, in addition to the Covid crisis, our problems also include the broadcaster…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 204500
• Published on 08/01/21 at 13:35
©  D.R.
FIFA: 2026 World Cup TV rights allocated in Norway, Sweden, Finland and Denmark

The broadcasting rights for the 2026 World Football Cup have been allocated in all Scandinavian countries, confirmed FIFA on 07/01/2021. These acquisitions had previously been announced by the respective broadcasters or by local media in December 2020. The rights, in the various countries, have…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 204554
• Published on 08/01/21 at 12:50
©  FIFA
FIFA: Gianni Infantino welcomes "historic" agreement between Qatar and its Gulf neighbours

"In Al-Ula, Saudi Arabia, FIFA president Gianni Infantino welcomed the signing of a historic declaration between the member states of the Gulf Cooperation Council (GCC), which took place at the 41st GCC summit," said the International Federation on 06/01/2020. Qatar, Saudi Arabia, the United…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Legal, Essentials Public Authorities & Regulations
• Article # 204553
• Published on 08/01/21 at 12:09
Ligue 1 Uber Eats: PSG - AS Saint-Étienne, second top fixture to be scheduled at 13:00 (18/04/2021)

"As part of the international promotion of Ligue 1 Uber Eats, the Paris Saint-Germain - AS Saint-Étienne fixture on Matchday 33 of the Ligue 1 Uber Eats will take place on Sunday 18/04/2021 at 13:00 (CET). This early afternoon programming of a top Ligue 1 Uber Eats fixture will notably ensure…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Clubs
• Article # 204555
• Published on 08/01/21 at 11:39
©  OL
France: matches behind closed doors maintained "until at least end of January 2021" (J. Castex)

Stadiums and arenas will remain behind closed doors until at least the end of January 2021, according to French Prime Minister Jean Castex at a press conference on measures to combat Covid-19, in the presence of the Minister of Solidarity and Health Olivier Véran, on 07/01/2021. The resumption…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 204558
• Published on 08/01/21 at 11:08
©  D.R.
MLS: Facebook, Twitter and Instagram communities of the 26 franchises (January 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 26 MLS franchises of the North American professional soccer league. These infographics are automatically updated on the first of each month. The 25th MLS season began on…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 204475
• Published on 08/01/21 at 10:24
©  Juventus FC
Serie A TIM: Instagram, Facebook and Twitter accounts of the 20 clubs (January 2021)

The 20 clubs in the 2020-21 Serie A TIM championship total nearly 216 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/01/2021. The Serie A TIM is the third most followed European Top 5 league on these three social networks combined, behind…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 204473
• Published on 08/01/21 at 09:35
©  NHL
NHL: naming rights for all four divisions awarded to Honda, Scotiabank, Discover and MassMutual

The National Hockey League has awarded the naming rights for its four divisions (West, North, Central and East) to Honda (car manufacturer), Scotiabank (banking), Discover (financial services) and MassMutual (insurance) for the 2020-21 season, announced the National Hockey League on 05/01/2020…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 204342
• Published on 07/01/21 at 17:24
©  Comcast
Sky: Dana Strong named CEO replacing Jeremy Darroch who becomes executive chairman

Dana Strong will succeed Jeremy Darroch as CEO of the UK pay-TV group Sky, announced its US parent company Comcast, on 06/01/2021. Dana Strong has been Comcast's president of customer services since January 2018. Jeremy Darroch will remain at the company and take over as Sky's executive…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 204499
• Published on 07/01/21 at 16:39