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©  brfootball
Nike: basketball and football merge via Kylian Mbappé and LeBron James collaboration

Nike is launching a collection of footwear and lifestyle clothing through a collaboration between Kylian Mbappé (FRA, Paris Saint-Germain) and LeBron James (USA, Los Angeles Lakers), according to the American equipment manufacturer on 06/01/2021. These products will be marketed from 09/01/2021…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 204476
• Published on 07/01/21 at 15:50
©  UEFA
France: only 4 sport broadcasts (all football) in the Top 100 TV ratings for 2020

Four sports programs (all football matches) are ranked in the Top 100 audiences in France, all programs combined, in 2020, according to data from the French audience measurement institute Médiamétrie. The best audiences were recorded by speeches by the President Emmanuel Macron in this year marked…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 204482
• Published on 07/01/21 at 15:00
©  Budweiser
Budweiser: beers sent to goalkeepers for each Lionel Messi goal conceded (644 in total)

Budweiser, the American beer brand of the Belgian brewer AB InBev, has activated its partnership with Lionel Messi and is celebrating the record of 644 goals scored by the Argentinian by offering the 160 goalkeepers concerned as many beers as the number of goals they conceded against the FC…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 204432
• Published on 07/01/21 at 14:00
©  Séb Lascoux
Exclusive e-Think Sport: Jean-Michel Aulas (O. Lyonnais), ambassador of the 5th edition from 26-29/01/2021

Jean-Michel Aulas, president of Olympique Lyonnais (Ligue 1 Uber Eats), will be the ambassador of e-Think Sport 2021, the fifth edition of the annual event organised by News Tank, which will be held this year via video-conference over four consecutive mornings, from Tuesday 26/01 to Friday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 204377
• Published on 07/01/21 at 12:35
©  OM
Covid-19: Olympique de Marseille offers to make the Orange Vélodrome available for vaccinations

"Olympique de Marseille (Ligue 1 Uber Eats) is offering to provide the Agence Régionale de Santé (ARS, Regional Health Agency) with premises within the Stade Orange Vélodrome (67,354 capacity) to facilitate the organisation of the (Covid-19) vaccination campaign," announced the French club on…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility, Stadiums
• Article # 204343
• Published on 07/01/21 at 11:55
©  FC Barcelona
Spain: Mediapro's appeal rejected for the broadcast of FC Barcelona women's matches

The Provincial Court of Barcelona (Catalonia, ESP) has confirmed, on appeal, the decision handed down by the Court of First Instance which ruled in favour of FC Barcelona following a complaint lodged by the Spanish audiovisual group Mediapro regarding the broadcasting by the Catalan club of the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 204354
• Published on 07/01/21 at 11:24
©  MHSC
Montpellier HSC: future Stade Louis-Nicollin will be erected on the Ode à la Mer site in Pérols

The Stade Louis-Nicollin, the future enclosure of the Montpellier Hérault Sport Club (Ligue 1 Uber Eats), will be built on the Ode à la Mer site, an urban project for a commercial area in Pérols (a suburb located about ten kilometers south of Montpellier), announced Laurent Nicollin, president of…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 204373
• Published on 07/01/21 at 10:49
©  Reuters
Saudi Arabia: end of blockade on Qatar could mean a possible return of beIN Sports

Saudi Arabia has reopened its airspace as well as its land and sea borders with Qatar on 04/01/2021. Saudi Arabia, Egypt, the United Arab Emirates and Bahrain had announced the termination of trade and diplomatic relations with Qatar, which they accused of being a "troublemaker" an "agent of Iran…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Authorities, Legal
• Article # 204355
• Published on 07/01/21 at 10:15
©  MUFC
Premier League: Instagram, Facebook and Twitter accounts of the 20 clubs (Jan 2021) + 2020 review

The 20 clubs involved in the 2020-21 Premier League season have more than 547 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/01/2021. This total enables the Premier League to maintain its position as the most popular Top 5 European league…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 204348
• Published on 07/01/21 at 09:39
©  Ben Duffy Photography / via adidas
adidas: for the first time ever 60% of products will be made using sustainable materials in 2021

"For the first time in 2021, adidas will use more than 60% recycled polyester in its products. From 2024 onward, adidas is committed to using only recycled polyester. In partnership with the company's suppliers, adidas aims to achieve global climate neutrality by 2050 and in its entire supply…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 204303
• Published on 06/01/21 at 17:39