Archives April, 2021 (page 14/25)

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Juventus FC: launch of 6 new academies, including the club's 1^st in India, Qatar and Reunion

Juventus FC (Serie A TIM) is strengthening the deployment of its network of academies around the world, with the launch of six new academies based in Kerala (India), St. Louis (USA), Perth (Australia), Doha (Qatar), Rostov-on-Don (Russia) and Le Port (La Réunion, France), announced the Italian…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 214716
• Published on 15/04/21 at 14:20

PokerStars: Neymar Jr. curates music playlists as the brand's new cultural ambassador

PokerStars, a brand of the Candian-based online sports betting and gaming operator The Stars Group, has extended its partnership with Brazilian footballer Neymar da Silva Santos Júnior (Paris Saint-Germain) by making him the brand's "cultural ambassador," announced PokerStars on 14/04/2021…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 214701
• Published on 15/04/21 at 13:20

Peace and Sport: 170 million people in 117 countries reached by the #WhiteCard campaign

The global digital campaign #WhiteCard has reached 170 million people in 117 countries, according to Peace and Sport, the international organisation behind the initiative, on 13/04/2021. "The 2021 #WhiteCard campaign initiated by Peace and Sport invited the entire world to join the…

Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility
• Article # 214689
• Published on 15/04/21 at 12:20

Italy/tennis: SuperTennis to offer free delayed broadcast of 1 Wimbledon match per day

The Pay-TV group Sky Italia has sublicensed part of its TV rights for the ATP tennis competitions in Italy for 2021 and 2022 to Sportcast, the company that manages SuperTennis, on 13/04/2021. Through this agreement, SuperTennis, which is accessible via DTT and Sky packages, will be able to…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 214597
• Published on 15/04/21 at 11:30

Champions League: 977,000 viewers for Paris Saint-Germain - Bayern Munich on RMC Sport 1

Paris Saint-Germain (Ligue 1 Uber Eats) - FC Bayern Munich (Bundesliga) quarter-final second leg of the 2020-21 Champions League (0-1, 3-3 on agg, PSG progress to the semi-finals), drew an average of 977,000 viewers on the pay-TV channel RMC Sport 1 (Altice France group), on Tuesday 13/04/2021…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 214657
• Published on 15/04/21 at 10:50

Environment: VfL Wolfsburg, most committed club according to Bundesliga Sustainability Table 2021

"The British organisation Sport Positive Leagues, which supports global sports organisations in optimising their climate change measures, has recognised VfL Wolfsburg's (Bundesliga) intensive commitment to sustainability and ecology," announced the German club on 07/04/2021. VfL Wolfsburg is thus…

Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums
• Article # 214602
• Published on 15/04/21 at 10:20

Euro 2020: Rome (ITA) confirmed as host city after guaranteeing 25% capacity at the Stadio Olimpico

"UEFA has today received from the Italian Football Association (FIGC), confirmation from the Italian government that the UEFA Euro 2020 matches scheduled for the Stadio Olimpico in Rome (see list below), will take place with spectators. The authorities have guaranteed at least 25% of the stadium…

Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 214655
• Published on 15/04/21 at 09:40

MLS: Procter & Gamble becomes a partner (2021-2025) for a total of between $80m and $100m

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has become an official partner of Major League Soccer from 2021, announced the American football body on 13/04/2021. The 2021 MLS season begins on 16/04/2021. The agreement is expected to run for five…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 214561
• Published on 14/04/21 at 17:40

Champions League: head-to-head Man City - Borussia Dortmund (quarter-final second leg, 14/04/2021)

Manchester City FC (Premier League) are ranked 6^th in the 2021 ranking of the most valuable football clubs by the US business magazine Forbes ($4bn/€3.35bn), compared to a 12^th place for Borussia Dortmund (Bundesliga, 1.9bn/€1.59bn), as the two teams prepare to face each other in the second leg of…

Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 214598
• Published on 14/04/21 at 17:10

LaLiga Santander: Real Betis offers to convert season ticket balances into exclusive experiences

Real Betis Balompié (LaLiga Santander) is offering its season ticket holders the opportunity to use their "Dinero Betis" (Betis Money) a credit they have as a result of the matches played behind closed doors in the 2019-20 and 2020-21 seasons due to the Covid-19 pandemic, to treat themselves to…

Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 214562
• Published on 14/04/21 at 16:30