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©  FCB
Twitter: Top 100 European football clubs with the most followers (April 2021)

With more than 66 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/04/2021. To establish this Top 100…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 214418
• Published on 14/04/21 at 15:40
©  ASSE
AS Saint-Étienne: an investment bank commissioned by B. Caïazzo and R. Romeyer to sell the club

"AS Saint-Étienne (Ligue 1 Uber Eats) has an original model with a human-sized shareholding. It is the only major French club that does not belong to an international financial power. This is its strength and also, in a way, its weakness. This is why we must prepare for the future," said Bernard…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 214541
• Published on 14/04/21 at 15:00
©  FC Bayern
FC Bayern Munich: launch of an international U19 team, with 15 players from 15 different countries

FC Bayern Munich (Bundesliga) has launched the "U19 FC Bayern World Squad" operation, which will allow 15 players of 15 different nationalities to form an international U19 team representing the club, following a selection process, announced the German club on 07/04/2021. "As part of the World…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 214542
• Published on 14/04/21 at 14:20
©  Damien LG / OL
OL Groupe: conversion of part of players' salaries into shares will reach a maximum of €6.5m

"Taking into account the uncertainty of sport and the discussions underway (converting part of the remuneration of players, staff, and management into OL Groupe shares), the size of the programme could vary between a minimum of €0.7m and a theoretical maximum of €6.5m if the men's and women's…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 214500
• Published on 14/04/21 at 13:20
©  Ligue 1 Uber Eats x OneFootball
LFP: agreement with OneFootball to reach "a young and highly engaged international audience"

"Ligue 1 Uber Eats today becomes the first league to make its editorial content available to users of the German-based football media application OneFootball. All of Ligue1.com's English-language articles will now be available to its users around the world, giving the LFP the opportunity to…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 214531
• Published on 14/04/21 at 12:20
©  FuboTV
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 214498
• Published on 14/04/21 at 11:40
©  D.R.
2020-21 Bundesliga: a cumulative audience of 4.1 million viewers for Matchday 28 on Sky Deutschland

Seven of the nine games on Matchday 28 of the 2020-21 Bundesliga season, played from 09 to 12/04/2021, posted a cumulative audience of 4.115 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 214472
• Published on 14/04/21 at 11:00
©  Football Australia
Australia: Commonwealth Bank invests in women's football and will replace Westfield from August 2021

Commonwealth Bank (CBA), an Australian bank based in Sydney, will become the title sponsor of the Matildas, the Australian women's football team, from "August 2021", announced Football Australia (formerly FFA) on 13/04/2021. The senior women's team will therefore take the name "CBA Matildas" for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 214450
• Published on 14/04/21 at 10:20
©  D.R.
TikTok: number of followers of the 75 European Top 5 clubs with an official account (April 2021)

With 8.2 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on the Chinese social network TikTok, ahead of Paris Saint-Germain (Ligue 1 Uber Eats, 6.1 million) and Real Madrid CF (LaLiga Santander, 4.8 million), according to data recorded by News Tank Football on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 214251
• Published on 14/04/21 at 09:40
©  OL
Olympique Lyonnais: the OL Fan Fest platform launched during match vs Angers SCO

Olympique Lyonnais (Ligue 1 Uber Eats) launched OL Fan Fest, a new platform created to allow supporters to come together during the club's matches, during the match versus Angers SCO (3-0, Matchday 32 of the Ligue 1 Uber Eats) on 11/04/2021. "In a particular context for football fans, who have…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 214324
• Published on 13/04/21 at 17:30