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©  D.R.
Super League: "Cynical project founded on the self-interest of a few" (UEFA, FA, RFEF, FIGC, etc)

"UEFA, the English Football Association and the Premier League, the Royal Spanish Football Federation (RFEF) and LaLiga, and the Italian Football Federation (FIGC) and Lega Serie A have learned that a few English, Spanish and Italian clubs may be planning to announce their creation of a closed…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 214948
• Published on 19/04/21 at 10:49
©  FIFA
Tokyo 2020: draw for men's and women's football tournaments on 21/04/2021 at 10:00 CET

The draw for the Tokyo 2020 men's (16-team) and women's (12-team) Olympic tournaments will take place at FIFA headquarters in Zurich (SUI) on Wednesday 21/04/2021 at 10:00 CET, the global body announced on 16/04/2021. "Hosts Japan will take the lead spot in Group A (men’s) and Group E…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 214938
• Published on 19/04/21 at 10:19
©  MUFC
Super League: 12 big clubs announce the creation of a "new mid-week competition"

"12 of Europe's leading football clubs have today come together to announce they have agreed to establish a new mid-week competition, the Super League, governed by its Founding Clubs," announced these 12 clubs on 18/04/2021. • Among these 12 clubs, 6 are English: Arsenal FC, Chelsea FC…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 214931
• Published on 19/04/21 at 09:34
©  D.R.
NFL: 3 partnerships with betting operators for a total amount of nearly $1bn over 2021-2026

Caesars Entertainment, DraftKings and FanDuel, three American sports betting operators, are to become the first "official sports betting partners" of the National Football League in the United States from 2021-22, announced the body on 15/04/2021. The set of partnerships will reportedly run for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 214866
• Published on 16/04/21 at 17:20
©  Mediapro
LaLiga/Mediapro: a second match to be broadcast on Twitch (Real Sociedad - Sevilla FC, 18/04/2021)

LaLiga and Mediapro will broadcast a second LaLiga Santander game (Real Sociedad - Sevilla FC; Matchday 31 of the 2020-21 season), in Spain, on the streaming platform Twitch, on Sunday 18/04/2021 (kick-off at 14:00 CET), announced the Spanish audiovisual group on 16/04/2021. The Basque derby…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 214886
• Published on 16/04/21 at 16:35
©  Univsion
Media: Televisa (Mexico) to merge part of its assets with Univision (USA, Spanish speaking)

The Mexican telecommunications and media group Televisa, will merge its media, content and production assets with US-based Spanish-language media group Univision, "creating the premier global Spanish-language media company," announced the two groups on 13/04/2021. The agreement includes four free…
Domain(s): Media
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 214877
• Published on 16/04/21 at 16:05
©  UEFA
Europa League: 798,000 viewers for AS Roma - AFC Ajax in Italy on Sky Sport (Sky Italia)

The AS Roma (Serie A TIM) - AFC Ajax (Eredivisie) quarter-final second leg of the 2020-21 Europa League (1-1, 3-2 on aggregate, AS Roma progress) drew an average of 798,000 viewers in Italy on the pay-TV channel Sky Sport (Sky Italia), on 15/04/2021 (kick-off at 21:00 CET). This figure represented…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 214852
• Published on 16/04/21 at 15:40
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 214854
• Published on 16/04/21 at 15:00
©  RC Strasbourg Alsace
Exclusive Ligue 1 Uber Eats: esports, a new development axis for RC Strasbourg Alsace

"RC Strasbourg Alsace (Ligue 1 Uber Eats) is developing an ambitious marketing strategy and esports will allow us to move forward on three strategic axes: promoting the brand among the youngest, continuing to strengthen our national footprint, and diversifying our revenues by opening up to a new…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 214799
• Published on 16/04/21 at 14:20
©  ESPN
NBA: ESPN broadcasts game "driven by sports betting content" for the first time

The American pay-TV bouquet ESPN broadcast an NBA game (Philadelphia Sixers - Brooklyn Nets; 123-117) with an "alternate presentation fully driven by sports betting content" for the first time on the linear channel ESPN 2 and on ESPN+ (OTT), on 14/04/2021. The ESPN channel also offered a…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 214824
• Published on 16/04/21 at 13:20