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©  Paris Saint-Germain
Ligue 1: +9.6 million fans for Paris Saint-Germain on Facebook, Twitter and Instagram in 2020-21

The 20 clubs competing in the 2020-21 Ligue 1 Uber Eats season total more than 137 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/07/2021. The French championship is the least popular European Top 5 league on these three social networks…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 222535
• Published on 02/07/21 at 11:00
©  Burnley FC
Burnley FC: TikTok becomes women's team sleeve sponsor and will livestream home matches in 2021-22

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become a partner and sleeve sponsor of Burnley FC Women (FA Women's National League North, third division) as part of a "multi-year" agreement from the 2021-22 season, announced the English…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 222525
• Published on 02/07/21 at 10:20
©  Paris SG
Paris Saint-Germain: celebrating 10 years since the arrival of Qatar Sports Investments

Paris Saint-Germain, owned by Qatar Sports Investments (QSI) since 30/06/2011, are celebrating 10 years since the Qatari sovereign wealth fund became the club's majority shareholder, on 30/06/2021. 48 trophies won (all teams combined), including seven of the last ten Ligue 1 titles, six Coupe…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Stadiums, …
• Article # 222519
• Published on 02/07/21 at 09:40
©  AELTC
Tennis/Wimbledon: "Environment Day" organised by the BBC and COP26 on 01/07/2021

"While much of the attention of the past year has been consumed by the response to the pandemic, it has never been more important for sport to play its part in the great climate challenge. That is why the AELTC has joined forces with the BBC, COP26 - the UN Climate Change Summit set to be hosted…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Finance, Media, …
• Article # 222488
• Published on 01/07/21 at 18:00
©  D.R.
Ligue 1 Uber Eats: Bistro Régent, back shirt sponsor of FC Girondins de Bordeaux for 2021-2024

Bistro Régent, a French restaurant chain, has renews its partnership (first level) with FC Girondins de Bordeaux (Ligue 1 Uber Eats) for an additional three seasons (2021-2024), announced the club on 01/07/2021. The Bistro Régent logo will now be displayed on the back of the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222461
• Published on 01/07/21 at 17:30
©  Juventus FC
Juventus FC: economic impact of the Covid-19 pandemic estimated at €320m over the 2019-2022 period

"The board of directors has analysed the impact of the pandemic on the three financial years 2019-2022, currently estimated in an overall amount of €320m as direct and indirect adverse effects," announced Juventus FC (Serie A TIM) on 30/06/2021. "The pandemic has directly and indirectly…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Transfer Market, …
• Article # 222476
• Published on 01/07/21 at 17:00
©  NPA
LFP/TV rights: "As long as football brings in sales, Amazon will stay" (P. Bailly)

"Amazon are retailers, and like all retailers, as long as football brings in sales, they will stay. Like the beers in the supermarket during Euro 2020. Otherwise, the LFP will leave the shelves of the Amazon business so to speak," said Philippe Bailly, president of the French media consultancy NPA…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 222457
• Published on 01/07/21 at 16:20
Italy: DAZN acquires non-exclusive media rights to the Europa League and Europa Conference League

The OTT platform DAZN has acquired the non-exclusive streaming rights to the Europa League and Europa Conference League in Italy for the 2021-2024 cycle, on 30/06/2021. The pay-TV operator Sky Italia had acquired the non-exclusive rights (all media supports) to these competitions for the same…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 222468
• Published on 01/07/21 at 15:40
©  RedBull Racing
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (July 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 222396
• Published on 01/07/21 at 15:00
©  NTF
Sport&media: "Piracy will be the main factor in the bursting of the TV rights bubble" (Pierre Maes)

"Piracy of sports broadcasts is becoming widespread because of technological progress: it is simply linked to the bandwidth that makes it very easy to stream matches in excellent quality. It is clear that this is only the beginning of piracy. It will be the main factor in the bursting of the TV…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 222412
• Published on 01/07/21 at 14:20