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©  RFU
England/women's rugby union: one league game per round on BBC platforms

The British public TV group BBC has acquired the rights to broadcast one game per round of the "Allianz Premier 15s", the women's rugby league, for the remainder of the 2021-22 season, announced the Rugby Football Union (RFU) on 27/11/2021. "These games will be shown on the BBC Sport app…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media Audiences, Clubs, …
• Article # 235465
• Published on 30/11/21 at 17:50
©  D.R.
Exclusive Euroleague Basketball: "Sponsorship accounts for about 1/3 of our total revenue" (J. L. Rosa-Medina)

"Sponsorship accounts for about a third of our total revenue, and we passed the €20m mark in sponsorship revenue a couple of years ago. This is a period of momentum and growth for us, which is appreciated after three years of very slow growth. It took us a year to return to pre-Covid sponsorship…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 235383
• Published on 30/11/21 at 17:30
©  Manchester City FC
Premier League: Manchester City and Sony to offer a virtual stadium experience within the metaverse

Sony Group Corporation, a Japanese multinational company specialised in electronics and entertainment (telephony, computers, video games, music, cinema, audiovisual, etc.), has become the "virtual fan engagement partner" of Manchester City FC (Premier League) from 2021-22, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235445
• Published on 30/11/21 at 16:50
©  L'Equipe
2021 Ballon d'Or ceremony: a record 1.6 million viewers in France on La chaine L'Équipe

The Ballon d'Or 2021 ceremony drew an average of 1.6 million viewers in France, with a peak audience of 2 million when the seventh Ballon d'Or was awarded to Argentina's Lionel Messi (FC Barcelona and then Paris Saint-Germain), on La chaine L'Équipe (free DTT) on 29/11/2021, according to data from…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media
• Article # 235446
• Published on 30/11/21 at 16:05
©  Arsenal FC
2021-22 Premier League: attendance for Matchday 13 (37,608 spectators on average per game)

Matchday 13 of the 2021-22 Premier League season drew an average of 37,608 spectators per game, on Saturday 27 and Sunday 28/11/2021. The average fill rate was 98.3%. Arsenal FC - Newcastle United FC (2-0), opening game of the matchday (kick-off at 12:30 local time, 13:30 CET), was the game…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 235443
• Published on 30/11/21 at 15:50
©  Real Betis Balompié
LaLiga Santander: Real Betis to open an academy in London (ENG), the club's sixth outside Spain

Real Betis Balompié (LaLiga Santander), through its Foundation and in partnership with Turnstyle Academy, a local football school, will launch in the UK, its sixth international academy, announced the club on 29/11/2021. Based in London (ENG), the academy will open its doors in December 2021…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 235428
• Published on 30/11/21 at 14:35
©  PSG
Ligue 1 Uber Eats: Paris Saint-Germain inaugurates an academy in Rwanda

Paris Saint-Germain (Ligue 1 Uber Eats) has inaugurated an academy in Rwanda in partnership with Visit Rwanda, the tourism brand of the Rwanda Development Board, a governmental agency for international investments, announced the club on 28/11/2021. "Located in the Huye district, in the…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Social Networks, …
• Article # 235401
• Published on 30/11/21 at 14:00
©  LNR
Rugby: Smart Good Things (beverages), official supplier of the Top 14 until 2024-25

Smart Good Things, a French beverage company that produces environmentally friendly beverages, has become an official supplier of the Top 14 (third level), starting with Matchday 12 of the 2021-22 championship (weekend of 04 and 05/12/2021) and for the three following matchdays until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 235407
• Published on 30/11/21 at 12:30
©  NFL
Technology: NFL launches into the "metaverse" and opens a virtual store

The National Football League has become one of the first sports leagues to enter the "metaverse" by opening an online digital shop within the multiplayer video game platform Roblox, on 11/23/2021. Roblox has 47 million daily users, half of whom are under 13 years old. In partnership with Melon…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 235389
• Published on 30/11/21 at 11:40
©  Leaders
Leaders Conference Doha: "There is no Netflix of sport" (Yousef Al-Obaidly, beIN Media Group)

"I'm not saying that linear is the future, far from it. Clearly, a healthy mix of linear and OTT, pay and free-to-air, is the balanced approach. However, those who have predicted linear TV's downfall for years need a different crystal ball. And they also need a lesson in terminology - there is no…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 235377
• Published on 30/11/21 at 11:00