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©  European Tour
Golf: DP World (logistics, UAE), title sponsor of the European Tour from the 2022 season

DP World, a logistics subsidiary of Dubai World, a company owned by the United Arab Emirates government, has renewed and extended its partnership with the European Tour and become its title sponsor from the start of the 2022 season, announced the body in charge of the European golf tour on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 233706
• Published on 10/11/21 at 11:00
©  L'Éq
LFP: Uber Eats extends as title sponsor of Ligue 1 for two seasons (2022-2024)

Uber Eats, a meal delivery application and subsidiary of independent mobile driver app Uber, has extended as the title sponsor of Ligue 1 for two additional seasons, 2022-2024, announced Uber Eats and the Ligue de Football Professionnel the day after the LFP's board of directors meeting on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 233697
• Published on 10/11/21 at 10:20
©  AIC
Italy: "Apprenticeship, an important tool not only from a fiscal point of view" (U. Calcagno, AIC)

"Apprenticeship is a very important tool for our industry and not only from a fiscal point of view. It is a way to allow our young players to benefit from support outside the sporting context," said Umberto Calcagno, president of the Italian Footballers' Association (AIC) since 30/11/2020, in an…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Employment - training, Legal
• Article # 233649
• Published on 10/11/21 at 09:40
©  Real Betis
2021-22 LaLiga Santander: attendance for Matchday 13 (26,148 spectators on average per game)

Matchday 13 of the 2021-22 LaLiga Santander season drew an average of 26,148 spectators per game, from Friday 05 to Sunday 07/11/2021. The average fill rate was 65.9%. The Spanish league is gradually regaining its pre-Covid-19 pandemic stadium attendance figures. Since Matchday 8, the partial…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 233646
• Published on 09/11/21 at 17:40
©  Real Madrid CF
Real Madrid CF: Adobe (IT software) offers fans personalised content depending on their location

Adobe, an IT company that publishes graphics and video editing software, has become a global partner (second level) of Real Madrid CF (LaLiga Santander) from 2021-22, announced the Madrid club and the US company on 09/11/2021. "By selecting Adobe, Real Madrid is transforming its approach to fan…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 233642
• Published on 09/11/21 at 17:20
©  ESTAC Troyes
Ligue 1 Uber Eats: ESTAC Troyes partners with DJ Martin Solveig for 5 seasons (2021-2026)

Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) has partnered with French DJ Martin Solveig for five seasons (2021-2026), announced the club owned by City Football Group, on 05/11/2021. To mark the launch of this collaboration, the artist will perform at the Stade de l'Aube (Troyes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 233637
• Published on 09/11/21 at 16:50
©  Watford FC
Premier League: Bitci (crypto trading), global partner of Watford FC for 3 years (2021-2024)

Bitci Technology, a Turkish crypto-asset trading platform, has become a global partner of Watford FC (Premier League) for three years (2021-2024), announced the London (ENG) club on 09/11/2021. As part of the agreement, Bitci.com will become the club's "official fan token partner" and branding…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 233602
• Published on 09/11/21 at 16:00
©  RC Celta
LaLiga Santander: AIX Investment (finance), sleeve sponsor of RC Celta for up to 3 years (2021-2024)

AIX Investment Group, an investment management company based in Dubai (UAE), has become a partner and sleeve sponsor of RC Celta (LaLiga Santander) for "a duration of up to three seasons (2021-2024)," announced the club on 04/11/2021. "This partnership agreement also represents a strategic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 233592
• Published on 09/11/21 at 15:20
©  MUFC
2021-22 Premier League: attendance for Matchday 11 (41,084 spectators on average per game)

Matchday 11 of the 2021-22 Premier League season drew an average of 41,084 spectators per game, from Friday 05 to Sunday 07/11/2021. The average stadium fill rate was 97.6%. Manchester United FC - Manchester City FC (0-2), on Saturday 06/11/2021 (kick-off at 12:30 local time, 13:30 CET), was…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 233611
• Published on 09/11/21 at 14:40
©  D.R.
LaLiga TV rights: "Telefonica is in a strong position, negotiations could last for months" (P. Maes)

"Telefonica (which owns the rights to 90% of LaLiga Santander matches over the 2019-2022 cycle) is in a strong position and seems to be on a hard negotiation strategy, otherwise LaLiga would not have made such a complex call for tenders. A (secret) reserve price has been set and I wouldn't be…
Domain(s): Media
• Category(ies): Authorities, Media, Essentials Media
• Article # 233481
• Published on 09/11/21 at 14:00