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©  FC Barcelona
LaLiga Santander: FC Barcelona launch NFTs representing iconic moments in the club's history

FC Barcelona (LaLiga Santander) has partnered with the platform Ownix (a crypto-asset trading platform), to market "unique NFTs based on photos and videos featuring iconic moments from the club's 122 years of history," announced Barça on 04/11/2021. "This alliance between FC Barcelona and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 233590
• Published on 09/11/21 at 12:30
©  FIFA
FIFA: "The FIFA Training Centre, a global tool that we offer to the whole world" (A. Wenger)

"We have made all of our analysis a key part of the FIFA Training Centre (access below) to help everybody to improve. It's a huge initiative because we think that FIFA has a responsibility to educate people all over the world and this is one of the main tools that we have. We want everybody to…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 233541
• Published on 09/11/21 at 11:40
©  CBS Sports
Women's football/USA: CBS acquires Women's Super League rights, Ata Football gains Bundesliga rights

The US pay-TV package CBS Sports has acquired for the USA, the English-language broadcast rights to the Barclays FA Women's Super League for the 2022-2024 cycle on 08/11/2021. These rights are currently held by NBC Sports (2020-2022). The American streaming service Ata Football, dedicated to…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 233558
• Published on 09/11/21 at 11:00
©  Riot Games
esports: a peak audience of 4 million spectators on Twitch for the final of the Worlds 2021

A record peak audience of 4,018,728 viewers was recorded on the Twitch channel of Riot Games, the organiser and main broadcaster of the Worlds 2021, during the final of the competition won by the Chinese team EDward Gaming (LPL) 3 matches to 2 versus the South Korean defending champions DWN Kia…
Domain(s): Media
• Category(ies): Media Audiences, esport - gaming
• Article # 233479
• Published on 09/11/21 at 10:20
©  D.R.
Sport & media: "We are pivoting from a rigid exclusive model to a fluid ecosystem" (Arnaud Simon)

"The industry is pivoting from a rigid exclusive model where rights holders were delegating distribution and promotion to their broadcasting partners to a fluid ecosystem where leagues and federations will play an active part as a publishers and media. From all exclusive to all inclusive!" said…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 233458
• Published on 09/11/21 at 09:40
©  MUFC
United Kingdom: 5 clubs authorised to use safe standing places in their stadiums from 01/01/2022

Cardiff City FC (Sky Bet Championship), Chelsea FC, Manchester City FC, Manchester United FC and Tottenham Hotspur FC (Premier League) will be the first football clubs to be allowed to use their dedicated "safe standing" areas from 01/01/2022, according to Nigel Huddleston, UK Under Secretary of…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Authorities, …
• Article # 233542
• Published on 08/11/21 at 18:20
Serie A TIM: AC Milan - FC Inter Milan watched by 1.4 million people in Italy on DAZN (Auditel)

AC Milan - FC Inter Milan (1-1), on Matchday 12 of the 2021-22 Serie A TIM season, drew an average of 1.459 million viewers in Italy on the pay-TV platform DAZN on Sunday 08/11/2021 (kick-off 20:45 CET), according to data from the audience measurement institute Auditel. This figure represented an…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media
• Article # 233482
• Published on 08/11/21 at 17:20
©  D.R.
Qatar 2022: Ooredoo (telecoms, QAT) becomes a "regional supporter" of the XXII FIFA World Cup

Ooredoo, a Qatari telecommunications operator, has become a "regional supporter" of the 2022 World Cup in Qatar, announced FIFA on 08/11/2021. The competition will take place in the Persian Gulf emirate from 21/11 to 18/12/2022. Ooredoo joins GWC (logistics) and QNB Group (banking) as the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 233483
• Published on 08/11/21 at 16:40
©  FC Bayern
2021-22 Bundesliga: attendance for Matchday 11 (32,678 spectators on average per game)

Matchday 11 of the 2021-22 Bundesliga season drew an average of 32,678 spectators per match, from Friday 05 to Sunday 07/11/2021. The average fill rate was 70.6%. These low figures, modest for the German championship, can be explained by the limited capacities imposed by the public authorities…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 233480
• Published on 08/11/21 at 16:00
©  FC Inter Milan
Serie A TIM: Gatorade (sports drinks) extends as an official partner of FC Inter Milan (2021-2023)

Gatorade, a sports drinks brand belonging to the US group PepsiCo, has extended as official partner (fourth level) of FC Inter Milan (Serie A TIM) for two seasons (2021-2023), announced the club on 04/11/2021. The American brand has been an official partner of FC Inter Milan for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233443
• Published on 08/11/21 at 15:20