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©  LUFC
Leeds United FC: 49ers Enterprises (NFL) increases its stake in the club to 44%

49ers Enterprises, the investment arm of the San Francisco 49ers (NFL), has increased its stake in Leeds United FC (Premier League) to 44%, announced the English club announced on 05/11/2021. 49ers Enterprises entered into a strategic partnership with Leeds United and acquired a 15% stake in…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding, Legal
• Article # 233455
• Published on 08/11/21 at 14:40
©  D.R.
TikTok: number of followers of the 82 European Top 5 clubs with an official account (November 2021)

With 20.8 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 11.6 million followers) and Manchester United FC (Premier League, 9.8 million), according to data recorded by…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 233448
• Published on 08/11/21 at 14:00
©  1. FC Köln
1.FC Köln: Rewe (retail) extends as main shirt sponsor until 2024-25

Rewe, a retail group based in Cologne (GER), has extended its role as main shirt sponsor of 1. FC Köln (Bundesliga) for "at least" three more seasons (2022-2025), announced the German club on 04/11/2021. "Rewe and FC Köln have extended their partnership earlier than expected," said the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 233438
• Published on 08/11/21 at 12:30
©  FCGB
2021-22 Ligue 1 Uber Eats: attendance for Matchday 13 (29,520 spectators on average per game)

Matchday 13 of the 2021-22 Ligue 1 Uber Eats season drew an average of 29,520 spectators per game, from Friday 05 to Sunday 07/11/2021. This figure represents the best attendance for the French championship since the start of the season. The average fill rate was 79.2%. Olympique de Marseille …
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 233439
• Published on 08/11/21 at 11:40
©  RB Leipzig
Bundesliga: RB Leipzig launches an after-school sports programme in seven local primary schools

RB Leipzig (Bundesliga) has launched an extracurricular programme to develop sports in primary schools in the Leipzig region (Saxony, GER), announced the club on 20/10/2021. The programme, which will allow beneficiary pupils to learn about different sports after school, will be implemented in…
Domain(s): Clubs
• Category(ies): Game - pitch, Social Responsibility, Stadiums
• Article # 233435
• Published on 08/11/21 at 11:00
©  FIGC
Italy: exemption refused for a 100% capacity stadium vs Switzerland, in Rome on Friday 12/11/2021

The Italian Scientific Technical Committee has rejected the request for an exemption made by Valentina Vezzali, Undersecretary for Sport, who wanted the Italy-Switzerland qualifier for the 2022 World Cup in Qatar, scheduled on Friday 12/11/2021 (kick-off at 20:45 CET) to take place with a 100…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Game - pitch, …
• Article # 233421
• Published on 08/11/21 at 10:20
©  The FA
FA Cup: Emirates (airline) extends naming rights until 2023-24

The airline Emirates will retain the naming rights to The FA Cup for a further three seasons (2021-2024), announced The FA on 05/11/2021. 729 clubs are registered to take part in the 2021-22 Emirates FA Cup, the 150th edition of the competition, the first round of which (excluding the preliminary…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 233420
• Published on 08/11/21 at 09:40
©  BKT
France 2023: BKT (tyres, IND), official supplier of the Rugby World Cup

The Indian tyre manufacturer BKT (Balkrishna Industries Ltd) has become the official off-road tyre supplier of the Rugby World Cup 2023, according to the organising body of the Rugby World Cup, GIP France 2023, on 04/11/2021. BKT joins InVivo (agricultural cooperatives), Andros (fruit), EF…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 233331
• Published on 05/11/21 at 17:25
©  FIFA
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 233371
• Published on 05/11/21 at 16:50
©  AC Milan
Serie A TIM: AC Milan launches "From Milan To Many: watch parties" for fans around the world

AC Milan (Serie A TIM) have launched "From Milan To Many: watch parties" an initiative that intends to "bridge distances and represents a new way to engage fans" enabling them to come together to watch certain matches, announced the club on 29/10/2021. A first event was organised in Dubai (UAE) on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 233365
• Published on 05/11/21 at 16:20