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©  Roland-Garros
Roland-Garros: Lacoste celebrates 50 years of partnership by integrating cameras into polo shirts

Lacoste has activated its partnership with Roland-Garros and launched the "In the Eyes of the Crocodile" operation an immersive experience for the 2021 edition of the Grand Slam tournament, announced the French equipment manufacturer on 31/05/2021. "This is a very special year for Lacoste and…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Sporting Goods & Brands, …
• Article # 219164
• Published on 01/06/21 at 13:20
©  Juventus FC
Serie A TIM: Juventus FC open a store on the Chinese platform Tmall (Alibaba group)

Juventus FC (Serie A TIM) have opened an official store on the Chinese e-commerce platform Tmall (Alibaba Group), "China’s top-commerce platform connecting with nearly 800 million active consumers," announced the club on 28/05/2021. "To further reinforce its connection with Chinese fans and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 219225
• Published on 01/06/21 at 12:20
©  FC Nantes
FC Nantes: complaint to be filed following incidents at the Beaujoire after match versus Toulouse FC

"FC Nantes (Ligue 1 Uber Eats) strongly condemns the unacceptable attack of which the club fell victim yesterday (30/05/2021) evening inside the Beaujoire," announced the club, which then filed a complaint with the prosecutor of Nantes (FRA) on 31/05/2021. "About thirty hooded individuals…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 219204
• Published on 01/06/21 at 11:40
©  TotalEnergies
Marketing: Total changes its name and visual identity and becomes TotalEnergies

Total has changed its name to TotalEnergies and has presented a new visual identity, according the French group on 28/05/2021. "This new name and new visual identity embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 219070
• Published on 01/06/21 at 11:00
©  Bundesliga Collection via Getty Images 2020 DFL
Bundesliga: an average of 507,000 subscribers on Sky in 2020-21, best audience over 2017-2021 cycle

263 of the 266 matches of the 2020-21 Bundesliga season (played behind closed doors due to the Covid-19 pandemic) broadcast by the pay-TV operator Sky Deutschland posted a cumulative audience of over 133 million viewers, or more than 507,000 subscribers on average per match (+5% vs 2019-20). These…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 219199
• Published on 01/06/21 at 10:20
©  Paris SG
Paris Saint-Germain: sports centres developed in refugee camps in partnership with KLABU and UNHCR

The Paris Saint-Germain (Ligue 1 Uber Eats) Endowment Fund and the Dutch start-up KLABU (which means "club" in Swahili) have launched a multi-year project to develop new sports centres for the benefit of thousands of young refugees and communities living in or near camps, announced the Parisian…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 219112
• Published on 01/06/21 at 09:40
©  CONMEBOL
Copa America (13/06-10/07/2021): CONMEBOL rules out Argentina and awards the tournament to Brazil

"The Copa America 2021 will be played in Brazil! The start (13/06) and end dates (10/07/2021) of the tournament have been confirmed. The oldest national team tournament in the world will thrill the entire continent," said the South American Confederation via Twitter on 31/05/2021. Just 13 days…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 219182
• Published on 31/05/21 at 18:00
©  Sportfive
AS Saint-Étienne: Aésio Mutuelle (health insurance) to continue as main shirt sponsor for 2021-2024

Aésio Mutuelle, a French group specialised in personal health insurance, has extended as main shirt sponsor of AS Saint-Étienne (Ligue 1 Uber Eats) for a further three seasons (2021-2024), announced the club on 28/05/2021. The agreement was negotiated by Sportfive, the club's marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 219083
• Published on 31/05/21 at 17:40
©  Chelsea FC
2020-21 Champions League final: TV audiences for Man City - Chelsea in Italy, France and Spain

Manchester City FC (Premier League) - Chelsea FC (Premier League) the 2020-21 Champions League final (0-1), drew an average of 4.795 million viewers on Italian free and private TV channel Canale 5 (Mediaset) on Saturday 29/05/2021 (kick-off 21:00 CET). This figure represented an audience share of…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 219139
• Published on 31/05/21 at 17:00
©  LOSC Lille
Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2021-22

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has renewed its agreement as the main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for the 2021-22 season, announced the 2020-21 French champions on 27/05/2021. A partner since 2009-10 (via its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219129
• Published on 31/05/21 at 16:20