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©  FIFA
FIFA World Cup: a final tournament every four or two years? The debate continues...

The impact of organising the men's and women's World Cups every two years instead of four at present, is the subject of a feasibility study that the 71st FIFA Congress, convened by videoconference, decided to launch on 21/05/2021 at the proposal of the Saudi Arabian Football Federation. To say…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Game - pitch, …
• Article # 228440
• Published on 16/09/21 at 12:20
©  Julien Guichard
AS Saint-Étienne: Philippe Lyonnet, head of communications and media, leaves the club

"Philippe Lyonnet is stepping down as head of communications and media at AS Saint-Étienne (Ligue 1 Uber Eats)," announced the club on 15/09/2021. "The club salutes the important work he has accomplished in the development of numerous projects as well as in the structuring of the communication…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Networks
• Article # 228438
• Published on 16/09/21 at 11:40
©  Topps
European Cups: Topps (collectable cards) to produce NFTs for UEFA competitions

Topps, a manufacturer of collectable cards and stickers, has extended its partnership with UEFA and will continue to benefit from exclusive licensing rights to the Champions League (men's and women's) and the Europa League for three seasons (2021-2024), announced the US company on 14/09/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228437
• Published on 16/09/21 at 11:00
©  SL Benfica
SL Benfica: a turnover of €94m (-32.8%) and a net loss of €17.4m in 2020-21

SL Benfica (Liga Portugal Bwin) posted a turnover of €94m (excluding player transfers) in the 2020-21 financial year (from 01/07/2020 to 30/06/2021), down 32.8% compared to the 2019-20 financial year (€140m), according to the Lisbon (POR) club on 08/09/2021. This decline in revenue was due both…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 228415
• Published on 16/09/21 at 10:20
©  D.R.
"At DAZN we tried secondary sports and tertiary sports but none of that stuff works" (J. Skipper)

"At DAZN we tried secondary sports and tertiary sports, thinking 'they can't work on pay-TV, but there are 17 million hardcore badminton fans. We just gotta get 9% to sign up and you've got 300,000 people.' None of that stuff works. What works is top of the pyramid rights that people have to see,…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 228404
• Published on 16/09/21 at 09:40
©  UEFA
UEFA: Convention focused on financial sustainability, competitiveness, governance & women's football

• "How to optimise financial sustainability and responsibility within European football and identify measures to promote cost control mechanisms and sensible financial management? • How to strengthen competitiveness, solidarity distributions and player development to maintain a competitive…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Game - pitch, …
• Article # 228392
• Published on 15/09/21 at 17:50
©  Liverpool FC
Champions League: head-to-head Liverpool FC - AC Milan (Group B), Wednesday 15/09/2021

With a brand value of €973m, Liverpool FC (Premier League) are ranked sixth in the "Football 50 2021" ranking published in May 2021 by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 29th place for AC Milan (Serie A TIM), as the two clubs…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228378
• Published on 15/09/21 at 17:20
©  FC Barcelona
FC Barcelona: partnership with iQiyi Sports for a digital membership programme for Chinese fans

FC Barcelona (LaLiga Santander) has joined forces with the Chinese media platform iQiyi Sports to create the "iBarça" digital membership programme, which "will give fans access to all LaLiga games in the 2021-22 season, exclusive content with Mandarin subtitles, and a welcome gift of FC Barcelona…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Media
• Article # 228377
• Published on 15/09/21 at 16:40
©  Wolves
Wolverhampton Wanderers FC: Royal Caribbean (cruises), training wear partner (2021-2023)

Royal Caribbean International, an American cruise company, has become the official "training wear partner" of Wolverhampton Wanderers FC (Premier League) for two seasons (2021-2023), announced the English club on 10/09/2021. Royal Caribbean International has been granted the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228344
• Published on 15/09/21 at 16:00
©  AC Milan
2021-22 Serie A TIM: attendance for Matchday 3 (14,342 spectators on average per game)

Matchday 3 of the 2021-22 Serie A TIM season drew an average of 14,342 spectators per game, from Saturday 11 to Monday 13/09/2021. The average fill rate was just 39.8%. These unusually low numbers for the Italian championship can be explained by the restrictions in force in all Italian stadiums…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 228367
• Published on 15/09/21 at 15:20