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©  AS Roma
AS Roma: 46,036 tickets sold for the derby, a record for a virtual ticketing campaign

"With 46,036 tickets sold, 'Inside the derby' became the most successful virtual ticketing campaign among the five major European leagues," announced AS Roma (Serie A TIM) on 17/05/2021. The club had put on sale virtual tickets for the match versus SS Lazio (2-0 victory for Roma, Matchday 37 of…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 217920
• Published on 18/05/21 at 17:39
©  FC Bayern Munich
Bundesliga: FC Bayern Munich reaffirms its commitment against homophobia and discrimination

"FC Bayern Munich (Bundesliga) is once again making it clear on International Day against Homophobia that the club stands for tolerant coexistence and that there is no place in its world view for exclusion, discrimination, hatred and violence of any kind," said the club on 17/05/2021. "FC…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 217891
• Published on 18/05/21 at 17:00
©  FC Barcelone
LaLiga Santander: FC Barcelona inaugurates the Barça Cafe, a new restaurant at the Camp Nou

FC Barcelona (LaLiga Santander) have inaugurated the Barça Cafe, "a welcoming sports bar with a blaugrana theme with a gastronomic offering that is based on distinctive elements of Catalan cuisine" in the presence of the club's president Joan Laporta, on 15/05/2021. Located in the grounds of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 217888
• Published on 18/05/21 at 16:20
©  Borussia
Borussia Mönchengladbach: Sonepar (electrical equipment) extends as sleeve sponsor from 2021-22

Sonepar, a French group specialised in the distribution of electrical equipment, has extended as a sleeve sponsor and innovation partner of Borussia Mönchengladbach (Bundesliga) from the 2021-22 season, announced the club on 17/05/2021. Sonepar will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 217832
• Published on 18/05/21 at 15:40
Media: TF1 and M6 enter exclusive negotiations in order to merge by the end of 2022

The French free-to-air television groups TF1 and M6 have entered exclusive negotiations with a view to providing a "French response to the challenges from global platforms" and the creation of "the French media group with the broadest TV, radio, digital, content production and technology…
Domain(s): Media
• Category(ies): Marketing - Communication, Agencies, Finance, …
• Article # 217863
• Published on 18/05/21 at 15:00
©  DFB
Germany/DFB: Fritz Keller, president since September 2019, makes his departure official

"As already announced, I am stepping down as president in order for a profound and necessary new beginning at the DFB to take place. I take personal responsibility for my derailment at the presidential board meeting on 23/04/2021, which should remain an absolute low point for the dire DFB…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 217828
• Published on 18/05/21 at 14:20
©  ESPN x MLB
MLB: The Walt Disney Company (ESPN) renews TV rights in the USA until 2028 ($550m/year)

The Walt Disney Company has renewed its rights to broadcast the MLB in the United States for seven seasons, from 2022 to 2028, announced the company on 13/05/2021. ESPN, which has been a partner of the MLB since 1989, will exclusively broadcast 30 regular season games per year starting in 2022…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 217834
• Published on 18/05/21 at 13:20
©  Sky Italia
Serie A TIM TV rights 2021-2024: Sky Italia acquires non-exclusive rights to 3 games per matchday

The pay-TV operator Sky Italia has acquired the non-exclusive broadcasting rights to 3 out of 10 Serie A TIM games per matchday for the 2021-2024 cycle in Italy (lot 2), announced Lega Serie A on 15/05/2021. The rights were acquired for €87.5m per season according to Italian press. Sky Italia…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 217831
• Published on 18/05/21 at 12:20
©  Camden
Arsenal FC: Camden Town Brewery accompanies 2021-22 away shirt release with a yellow beer can

London-based beer brand Camden Town Brewery has activated its partnership with Arsenal FC (Premier League) and launched a limited edition yellow beer can to accompany the release of the club's 2021-22 away shirt and to commemorate 50 years of winning the English championship and Emirates FA Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217833
• Published on 18/05/21 at 11:40
©  The Football Association
2021 FA Cup final: a peak audience of 9.1 million viewers for Chelsea - Leicester City on the BBC

Chelsea FC (Premier League) - Leicester City FC (Premier League), the 2020-21 Emirates FA Cup final, played at Wembley (London, ENG), posted a peak audience of 9.1 million viewers on the public TV channel BBC One on Saturday 15/05/2021 (kick-off at 17:15 BST, 18:15 CET), according to UK media on…
Domain(s): Media
• Category(ies): Media Audiences, Clubs
• Article # 217829
• Published on 18/05/21 at 11:00