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©  FIFA
FIFA/Talent Development project: "We want to give every player a chance" (Arsène Wenger)

"We want each member association to reach their full potential, and the conclusion we have from our study is that, basically, not many are doing that. We want to be part of solving that and giving every player a chance, raising standards of youth development, bring balance and increase global…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 217830
• Published on 18/05/21 at 10:20
©  EPCR
2021 European Rugby Cups: 500 healthcare workers invited for each final, on 21 and 22/05/2021

The 2021 Heineken Champions Cup and Challenge Cup finals at Twickenham Stadium in London (ENG) will host 500 healthcare workers invited by the EPCR, according to the organisers of the two competitions on 12/05/2021. "EPCR would like to recognise workers from across the NHS (National Health…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Stadiums, Social Responsibility
• Article # 217767
• Published on 18/05/21 at 09:40
©  Brand Finance
Brand Finance: Real Madrid, Barça and Manchester United, the most valuable club brands in 2021

Real Madrid CF (LaLiga Santander), with a brand valuation of €1.276bn (-10.1% compared to the previous year), top the list of "the most valuable and strongest football club brands" compiled by the American company Brand Finance, a strategy and brand valuation consultancy, in its annual report…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Finance, …
• Article # 217794
• Published on 17/05/21 at 17:50
©  Uber Eats
Olympique de Marseille: Uber Eats is giving away new 2021-22 home shirts, NFTs and pizza

Uber Eats has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Supplément Marseille" ("Extra Marseille") operation to mark the release of the club's 2021-22 home shirt, announced the home meal delivery application on 17/05/2021. The "Supplément…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217780
• Published on 17/05/21 at 17:00
©  Manchester City FC
Premier League: Manchester City to open football school in Cairo (Egypt) the club's first in Africa

"Manchester City FC (Premier League) and real estate company IMKAN Misr have teamed up to launch the first Manchester City Football School in Egypt," announced the club on 13/05/2021. This is Manchester City's first football school on the African continent. "The school, based within the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 217765
• Published on 17/05/21 at 16:20
©  PSG
Paris Saint-Germain: Jordan Brand replaces Nike on the home shirt for the 2021-22 season

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched the club's home shirt for the 2021-22 season, announced the Parisian club on 14/05/2021. The Jordan Brand logo will replace that of Nike on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217583
• Published on 17/05/21 at 15:40
©  Olympique de Marseille
Ligue 1 Uber Eats: 1.34 million viewers for Canal+ multiplex, 984,000 for Marseille - Angers on C8

1.34 million viewers watched the multiplex of Matchday 37 the penultimate matchday of the 2020-21 Ligue 1 Uber Eats season on the pay-TV channel Canal+ on Sunday 16/05/2021 (kick-off 21:00 CET). This figure represented an audience share of 5% and ranked the pay-TV channel fifth in the French…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 217731
• Published on 17/05/21 at 15:00
©  D.R.
Manchester United FC: Hua Ti Hui (HTH) succeeds Yabo Sports as betting partner from 2020-21

Hua Ti Hui (HTH), a Philippines-based sports betting operator, has become an official partner of Manchester United FC (Premier League) from 2020-21, following displays on the club's website and on signage at Old Trafford for the Manchester United - Liverpool FC game (2-4, Matchday 35 of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 217720
• Published on 17/05/21 at 14:20
©  Rugby Australia
Rugby: Cadbury (confectionery), main jersey sponsor of Rugby Australia (2021-2025)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has become a principal partner of Rugby Australia and will appear as the main jersey sponsor of the Wallabies (senior men's team) for five years (2021-2025), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217677
• Published on 17/05/21 at 13:20
©  AFC Ajax
Eredivisie: AFC Ajax melt their 2020-21 champions trophy into 42,000 stars for season ticket holders

Crowned champions of the Netherlands for the 35th time in their history after beating FC Emmen (4-0, 02/05/2021, Matchday 31 of the Eredivisie), AFC Ajax have melted down their 2020-21 championship trophy to create 42,000 stars, so that "each season ticket holder will receive their share of the…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication
• Article # 217675
• Published on 17/05/21 at 12:20