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©  Deloitte x LA28
Los Angeles 2028: Deloitte becomes the third official partner after Comcast and Delta Air Lines

Deloitte, an audit and consultancy firm, has become a partner and "official professional services provider" of the Los Angeles 2028 Olympic and Paralympic Summer Games on 19/05/2021. As part of the agreement, Deloitte will also remain as an official sponsor of Team USA, until 2028. "With a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 218283
• Published on 21/05/21 at 12:10
©  UEFA
UEFA: Euronics (electronics) to partner UEFA's women's competitions until 2024-25

Euronics, a Dutch group specialised in the retail of electronic equipment and household appliances, has become a partner of UEFA Women's Football for four seasons (2021-2025), announced the European body on 20/05/2021. The partnership for women's football in Europe covers the Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 218262
• Published on 21/05/21 at 11:30
Roland-Garros: 2021 edition to be broadcast in 222 territories by over 170 television channels

The 2021 Roland-Garros tournament will be broadcast in 222 territories by more than 170 television channels including, in France, the public group France Télévisions and the VoD platform Amazon Prime Video (see below), according to the French Tennis Federation (FFT) on 20/05/2021. The Grand Slam…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 218268
• Published on 21/05/21 at 10:50
Media: Nent to launch OTT service in the Netherlands in 2022 with Bundesliga and Formula 1 rights

The Swedish free and pay TV group Nent (Nordic entertainment group) will launch its Viaplay streaming service in the Netherlands in the first quarter of 2022, and has acquired the broadcasting rights to the Bundesliga, 2.Bundesliga and DFL-Supercup for the 2021-2029 cycle (eight seasons), as well…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication
• Article # 218261
• Published on 21/05/21 at 10:20
©  NTF
Volkswagen: partnership with the French Football Federation focused on environmental activations

"Less communication and more action is what we want to do with our partnership with the French Football Federation. We want to give it much more meaning, in line with our 'Way to Zero' policy (to achieve carbon neutrality by 2050)," said Jean-Manuel Caparros, head of communication and digital at…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 218003
• Published on 21/05/21 at 09:40
©  Angers SCO
Angers SCO: a new logo in the shape of a diamond, in reference to the club's historic crest

Angers SCO (Ligue 1 Uber Eats) have presented a new logo on 19/05/2021. The club retains many elements of the previous one, used since 2012, but have made several changes, including the integration of the fleur-de-lys, one of the emblems of the city of Angers (Maine-et-Loire, FRA), and especially…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 218226
• Published on 20/05/21 at 17:40
©  D.R.
Spain: Microsoft strengthens its technological partnership with LaLiga (AI, cloud, data, VR, etc.)

The American IT company Microsoft has extended its partnership with LaLiga in a deal "aimed at digitally transforming the sports experience globally" from 2021-22, announced the Spanish body on 19/05/2021. "The companies will also collaborate on developing technology solutions to the media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Stadiums, …
• Article # 218154
• Published on 20/05/21 at 17:00
©  Chelsea FC
Premier League: trivago (hotel platform), training kit sponsor of Chelsea FC from 2021-22

Trivago, the German online accommodation comparison service belonging to Expedia Group, will become a partner and training kit sponsor of Chelsea FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the London club on 19/05/2021. The agreement also covers the senior…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218210
• Published on 20/05/21 at 16:20
©  Juventus FC
2020-21 Coppa Italia final: 7.9 million viewers in Italy for Atalanta BC - Juventus FC on Rai 1

Atalanta BC (Serie A TIM) - Juventus FC (Serie A TIM), the final of the 2020-21 Coppa Italia , played behind closed doors at the Mapei Stadium (Reggio d'Emilia, ITA), drew an average of 7.9 million viewers on the Italian public TV channel Rai 1, on Wednesday 19/05/2021 (kick-off 21:00 CET)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 218211
• Published on 20/05/21 at 15:40
©  Lega Serie A
Lega Serie A: eight former players, including Totti and Shevchenko, become Serie A ambassadors

The Lega Serie A has announced the launch of the "Serie A Ambassadors," "a team of legends who have made Serie A great and who will represent Italian football in the events organised by the Lega Serie A," announced the Italian League on 18/05/2021. The first eight players to be included in the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication
• Article # 218108
• Published on 20/05/21 at 15:00