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©  Club Atlético de Madrid
2020-21 LaLiga Santander: Club Atlético de Madrid claim their 11th Spanish title

Club Atlético de Madrid have been crowned Spanish champions after beating Real Valladolid CF 2-1 on Matchday 38 the final matchday of the 2020-21 LaLiga Santander season on Saturday 22/05/2021. The Madrid club, whose last league title came in 2013-14, ended the season with 86 points (26 wins, 8…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 218440
• Published on 25/05/21 at 09:40
©  SBT
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 218366
• Published on 21/05/21 at 18:20
©  FC Bayern Munich
FC Bayern Munich: partnership with the city of Munich featured on the club's 2021-22 away shirt

FC Bayern Munich (Bundesliga) are reinforcing the link with their hometown: for the 2021-22 season the "Münchner Kindl" (Munich Child), a symbol of the German city, will be featured underneath the collar on the back the club's away shirts" as part of "the start of a multifaceted partnership…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 218355
• Published on 21/05/21 at 17:45
©  UEFA
UEFA: 12th edition of "The European Club Footballing Landscape" report, focused on the pandemic

UEFA has published the 12th edition of its annual club licensing benchmarking report "The European Club Footballing Landscape" on 21/05/2021. "This years edition provides the first authoritative and in-depth examination of how the pandemic has affected European football. The report shows that…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 218375
• Published on 21/05/21 at 17:10
©  Wolves
Wolverhampton Wanderers FC: Castore succeeds adidas as equipment supplier from 2021-22

Castore, a British sportswear brand, will become the official equipment supplier of Wolverhampton Wanderers FC (Premier League) from the 2021-22 season as part of "a multi-year partnership," announced the club on 21/05/2021. "The partnership boasts the largest technical partner sponsorship fee…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 218346
• Published on 21/05/21 at 16:40
©  Manchester City FC
Premier League: Manchester City FC to launch NFT collection to celebrate their seventh league title

Manchester City FC (Premier League) has launched an NFT collection in collaboration with Swedish-born artist Jon Noorlander, in order to commemorate their seventh league title, announced the 2020-21 Premier League champions on 19/05/2021. The club is mathematically assured of winning the English…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 218316
• Published on 21/05/21 at 16:10
©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218331
• Published on 21/05/21 at 15:40
©  CONMEBOL
2021 Copa America: CONMEBOL refuses to postpone the competition to November, no matches in Colombia

"For reasons related to the international competition calendar and the logistics of the tournament, it is impossible to transfer the 2021 Copa America to the month of November (2021)," explained CONMEBOL on 21/05/2021. The South American Confederation responded negatively to the request of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 218341
• Published on 21/05/21 at 15:00
©  Comité international de la Croix Rouge (ICRC)
CSR: UEFA and Blaise Matuidi (FRA) support Red Cross awareness campaign for healthcare workers

"UEFA will use the global visibility of football to help the International Committee of the Red Cross (ICRC) to raise awareness of the dangers faced by surgeons, nurses and health carers working on the frontlines of conflict," announced the body on 19/05/2021. French international player Blaise…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication, Social Responsibility
• Article # 218308
• Published on 21/05/21 at 14:00
©  Australia 2027
Rugby: Australia launches "Game On" its bid to host the 2027 World Cup

Australia is launching its bid to host the 2027 Rugby World Cup under the title "Game On", announced the Rugby Australia on 19/05/2021. Rugby Australia had previously announced its bid on 16/06/2020 via newly elected president, Hamish McLennan, who took office the day before. World Rugby will…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 218286
• Published on 21/05/21 at 13:00