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©  Fédération Française de Football
FFF: Uber Eats extends as major partner of the French national teams until 2028

Uber Eats, a food delivery application, has extended its partnership with the Fédération Française de Football (FFF) for a further three seasons, until June 2028, announced the FFF on 18/03/2025. The agreement was negotiated by Fuse France, a sports marketing agency belonging to the Omnicom Media…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 391685
• Published on 18/03/25 at 13:00
©  Ligue 1 McDonald's / X
Piracy: 171 domain names blocked by Arcom from 15 to 16/03, which included the PSG - Marseille match

171 domain names of illegal websites were blocked in France by Arcom over the weekend of 15 and 16/03/2025, according to the French broadcasting regulator, which spoke to the sports daily L'Équipe on 17/03/2025. The weekend was marked by the Paris Saint-Germain - Olympique de Marseille game…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 391674
• Published on 18/03/25 at 11:30
©  DFL
Germany: a campaign against discrimination supported by the DFL & 36 professional clubs

"As part of the International Weeks against Racism (17-30/03/2025), the DFL, DFL Foundation and the 36 professional clubs of the Bundesliga and 2.Bundesliga are joining forces to send a signal for cohesion and against discrimination," announced the Deutsche Fußball Liga on 17/03/2025. With the…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 391656
• Published on 18/03/25 at 10:40
©  6 Nations / X
6 Nations: ITV & BBC extend their TV in the UK rights until 2029 (£63m/year)

Public broadcaster BBC and private free-to-air TV group ITV have extended their broadcasting rights to Six Nations Rugby's Guinness 6 Nations for the 2026-2029 cycle (four editions) in the UK, announced the two parties on 14/03/2025. ITV will broadcast 10 matches per edition, including…
Domain(s): Media
• Category(ies): Authorities, Media, Rights Acquisitions, …
• Article # 391639
• Published on 18/03/25 at 10:00
©  AC Milan
2024-25 Serie A Enilive: attendance on Matchday 29 (30,707 spectators on average per game)

Matchday 29 of the 2024-25 Serie A Enilive season drew an average of 30,707 spectators per game from Friday 14 to Sunday 16/03/2025. The average stadium fill rate was 89.2%. AC Milan - Como 1907 (2-1), on Saturday 15/03 (kick-off at 18:00 CET), was the match that posted the best attendance…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 391637
• Published on 18/03/25 at 09:20
©  LinkedIn
Canal+ Group: Aziz Diallo promoted to "managing director pay-TV" for French-speaking Africa

Aziz Diallo has been promoted to the position of "managing director pay-TV" for French-speaking Africa at Canal+, announced the pay and free-TV group on 17/03/2025. He will report to David Mignot, managing director of Canal+ Africa. Aziz Diallo was previously managing director of Canal+ Ivory…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 391611
• Published on 18/03/25 at 08:40
©  Sunderland AFC
Sky Bet Championship: Sunderland AFC display special crest to highlight the impact of climate change

Sunderland AFC (Sky Bet Championship) wore a "unique crest" on Matchday 38 of the 2024-25 season, in order to "highlight the devastating effects of climate change" as announced by the club on Friday 14/03/2025, ahead of their match versus Coventry City FC (3-0 loss at the Coventry Building Society…
Domain(s): Clubs
• Category(ies): Clubs, Authorities, Merchandising - Licensing, …
• Article # 391587
• Published on 17/03/25 at 17:00
©  AC Milan
AC Milan: Francesca Montini (ex-Ferrari) appointed chief brand officer

Francesca Montini has been appointed chief brand officer of AC Milan (Serie A Enilive), announced the club on 17/03/2025. "Reporting directly to CEO Giorgio Furlani, she will oversee the marketing, branding, communication, and content and digital departments, with the goal of enhancing AC…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 391575
• Published on 17/03/25 at 16:20
©  McDonald's France / X
DAZN France: a free 3-month subscription included on McDonald's menus from 17/03/2025

The American fast food chain McDonald's has partnered with DAZN, the domestic live broadcaster of eight (out of nine) games per Ligue 1 McDonald's matchday over the 2024-2029 cycle, to include free subscriptions to the OTT platform in "Golden Ligue 1" menus for the end of the 2024-25 season in…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 391541
• Published on 17/03/25 at 16:00
©  AS Saint-Étienne
"AS Saint-Étienne firmly opposes the dissolution of its 2 main supporters' groups" (I. Gazidis)

"AS Saint-Étienne has been notified of the government's intention to disband its two main supporters' groups, which were set up more than 30 years ago. The club firmly opposes this measure, deeming it disproportionate and ineffective in the fight against violence and discrimination in stadiums,…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Government, Professional leagues, …
• Article # 391519
• Published on 17/03/25 at 15:20