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©  D.R.
Sailing: Kylian Mbappé shareholder and charity partner of France SailGP team

French international Kylian Mbappé has become a shareholder in the France team in SailGP, an international sailing competition, via Coalition Capital, the investment arm of his company Interconnected Ventures set up in 2018, said the two entities on 14/03/2025. Neither the amount of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 391342
• Published on 14/03/25 at 15:10
©  DAZN
DAZN: acquisition of LIV Golf broadcasting rights in several territories from 2025

DAZN has acquired the exclusive broadcasting rights, in several international territories, to the LIV Golf men's professional golf circuit (owned by the Public Investment Fund) from 2025, announced the OTT platform on 14/03/2025. The British streaming service has acquired these rights for the…
Domain(s): Media
• Category(ies): International authorities, Media, Rights Acquisitions, …
• Article # 391315
• Published on 14/03/25 at 15:00
©  D.R.
LFP: an anti-piracy awareness campaign on social media with DAZN, beIN and L1 & L2 clubs

"Subscribing to official broadcasters is essential for the club's economy. For our young talent, our educators, our champions, the love of the jersey and to sing, vibrate and celebrate together: let's say stop to piracy. Subscribing to a legal offer is making the club winning," is the message…
Domain(s): Clubs, Public Authorities & Regulations, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 391328
• Published on 14/03/25 at 14:00
©  FC Inter Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 391310
• Published on 14/03/25 at 13:00
©  LALIGA
LALIGA: launch of the fourth "VS RACISM" campaign with EA SPORTS FC

LALIGA and the video game publisher EA Sports (Electronic Arts), title sponsor of the Spanish top flight, are organising the fourth edition of the "VS Racism" campaign on Matchday 28 of the 2024-25 LALIGA EA Sports season (from 14 to 16/03) and Matchday 31 of LALIGA Hypermotion (15 to 17/03/2025)…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 391301
• Published on 14/03/25 at 12:00
©  UEFA Europa League / X
2024-25 Europa League: over 2.15 million people for Frankfurt - Ajax on RTL in Germany

Eintracht Frankfurt (Bundesliga) - AFC Ajax (Eredivisie) (4-1, 6-2 aggregate), 2024-25 Europa League Round of 16 second leg, drew an average of 2.15 million viewers in the first half and 2.34 million in the second half on free-to-air private TV channel RTL (RTL Deutschland) in Germany on Thursday…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 391286
• Published on 14/03/25 at 11:00
©  D.R.
Olympic Games/United States: NBCUniversal extends its TV rights for the 2033-2036 cycle ($3bn)

NBCUniversal, an American media and entertainment conglomerate (owned by Comcast), has extended its exclusive broadcasting rights to the Summer and Winter Olympic Games in the United States for the 2033-2036 period, announced the IOC on 13/03/2025. NBCUniversal is currently paying $7.65bn…
Domain(s): Media
• Category(ies): International authorities, Media, Rights Acquisitions, …
• Article # 391265
• Published on 14/03/25 at 10:00
©  Lega Serie A
2024-25 Serie A Enilive: 5th edition of the "Keep Racism Out" campaign on Matchdays 29 & 30

The Lega Serie A is organising the fifth edition of the "Keep Racism Out" campaign dedicated to the fight against racism and all forms of discrimination on the occasion of Matchdays 29th (from 14 to 16/03) and 30th (from 29 to 31/03/2025) of the 2024-25 Serie A Enilive, announced the League on…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 391206
• Published on 14/03/25 at 09:00
©  Liverpool FC
Premier League: Visit Maldives (tourism) global partner of Liverpool FC from the 2024-25 season

Visit Maldives, the national tourism office of the Maldives, has become a global partner of Liverpool FC (Premier League) from the 2024-25 season, announced the club on 13/03/2025. The deal also includes the club's women's team (Barclays Women's Super League). As part of this agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 391183
• Published on 13/03/25 at 18:00
©  D.R.
Formula One Group: Stefano Domenicali's position as president and CEO extended until 2029

The Italian Stefano Domenicali has been extended in his role as the president and CEO of Formula One Group for a further five years until 2029, announced the company that owns the rights to and organises the FIA Formula One World Championship on 12/03/2025. He has held the position since January…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Governance
• Article # 391179
• Published on 13/03/25 at 17:00