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©  Pumma
Puma: launch of "Go Wild" (running campaign), the brand's "largest marketing investment to date"

Puma has launched the "Go Wild" communication campaign, "a major strategic offensive, unveiling a positioning at the intersection of its DNA, its heritage, and the aspirations of new generations of consumers," announced the German equipment manufacturer on 20/03/2025. "Go Wild is Puma's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 392029
• Published on 20/03/25 at 10:20
©  Ligue 1 McDonald's / X
France: the LFP's strategy with international broadcasters (production, AI translation, platform)

2.2 billion people have access to the Ligue 1 McDonald's worldwide, while the French championship's cumulative audience has grown by 8% since the start of the 2024-25 season internationally, reported LFP Media during a press briefing presenting the Ligue de Football Professionnel's new strategy…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Clubs, …
• Article # 391996
• Published on 20/03/25 at 09:20
©  Prime Video / X
UK/UEFA: Prime Video to broadcast national teams (excluding home nations) via PPV until June 2026

The American group Amazon has acquired the rights to broadcast European men's national team matches in the UK (excluding England, Scotland, Wales and Northern Ireland) until June 2026, announced the owner of the Prime Video platform on 19/03/2025. Prime Video will broadcast European national…
Domain(s): Media
• Category(ies): International authorities, Media, Rights Acquisitions, …
• Article # 391988
• Published on 20/03/25 at 08:40
©  IOC Media
IOC: $4.4bn in revenue generated in 2024, including 73.7% from TV rights & 19.7% from sponsors

"In 2024, the IOC generated $4.414bn (€4.26bn) in revenue and redistributed $3.291bn (€3.18bn), of which $2.121bn (€2.05bn) went to the Olympic Movement. The financial success of the IOC, which has a solid long-term financial base, is clearly there for all to see," announced Singaporean Ser Miang…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Finance, …
• Article # 391949
• Published on 19/03/25 at 16:50
©  USL
USA: United Soccer League adopts a promotion & relegation system "to align with global standards"

The United Soccer League (USL), the American body which organises the 2nd, 3rd and 4th divisions of soccer in the United States (MLS being the 1st division), has announced the adoption of a promotion and relegation system "to align with global standards and elevate competition nationwide,…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 391904
• Published on 19/03/25 at 16:30
©  LFP
LFP: partnership with Les Flammes (music awards ceremony) at La Seine Musicale on 13/05/2025

The Ligue de Football Professionnel has joined forces with Les Flammes, an urban music awards ceremony, the third edition of which will take place at La Seine Musicale (Boulogne-Billancourt, Hauts-de-Seine, FRA) on Tuesday 13/05/2025, announced the French league on 19/03/2025. "This is a new…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 391924
• Published on 19/03/25 at 15:25
©  LOSC
Ligue 1: a net profit of €16.9m for LOSC Lille & a €60.3m loss for Paris Saint-Germain in 2023-24

Nine Ligue 1 McDonald's clubs posted a net profit for the 2023-24 season, with LOSC Lille posting the best result at €16.9m, while nine others posted losses, including Paris Saint-Germain with the highest net deficit at €60.3m, according to the DNCG report dedicated to the individual accounts of…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 391871
• Published on 19/03/25 at 13:00
©  FC Barcelona
FC Barcelona: Barça Innovation Hub invests in Dutch startup Metrica Sports (performance analysis)

The Barça Innovation Hub (BIHUB), FC Barcelona's (LALIGA EA Sports) sports knowledge and innovation centre, has become a shareholder in Metrica Sports, a Dutch start-up specialised in performance analysis, "with the goal of taking a further step into the digitalisation of tactical analysis of…
Domain(s): Clubs
• Category(ies): Digital, Investment - Shareholding, Spain
• Article # 391845
• Published on 19/03/25 at 11:30
©  Carabao Cup / X
2024-25 Carabao Cup Final: 6.3 million viewers on ITV & Sky in the UK

Liverpool FC (Premier League) - Newcastle United FC (Premier League), the final of the 2024-25 Carabao Cup (1-2), drew an average of 6.3 million viewers on the channels of the private free-TV group ITV and pay-TV group Sky Sports in the United Kingdom on Sunday 16/03/2025 (kick-off at 16:30 GMT…
Domain(s): Media
• Category(ies): Media, Media Audiences, United Kingdom
• Article # 391855
• Published on 19/03/25 at 10:40
©  Deloitte
Women's sport: projected global revenues of $2.35bn in 2025, up from $692m in 2022 (Deloitte)

"Deloitte predicts that global revenues in women's elite sports will reach at least $2.35bn (£1.88bn) in 2025. This follows revenues in 2024 surpassing original predictions of $1.28bn (€1.17bn), to hit $1.88bn (€1.72bn). Overall, revenues in women's elite sports are predicted to have risen by 240…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 391827
• Published on 19/03/25 at 10:00