Sponsors & Partners: archives June, 2014 (page 5/7)

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©  AS Roma

Serie A: AS Roma choose CAA Sports to sell naming rights for new stadium

AS Roma (Serie A) have chosen CAA Sports, a subsidiary of Creative Artists Agency (USA) to sell the naming rights to their future stadium, the club president's, James Palotta (USA), announced on 09/06/2014. "It's about being one of the first stakeholders in a sports and entertainment complex…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 20485
• Published on
©  Nike

Brazil 2014: Nike works with Brazilian designer on Brazil team shirt for women

The U.S. supplier Nike and designer Pedro Lourenço launched a limited edition shirt for women on 05/06/2014 in the colours of Brazil's selection for the 2014 World Cup. The limited run of 160 shirts are made from recycled polyester and organic cotton, on sale for €115 beginning 12/06/2014 in the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Transfer Market, Merchandising - Licensing
• Article # 20475
• Published on

Qatar 2022: Four FIFA partners say they are monitoring ethics committee's investigation

FIFA (Fédération Internationale de Football Association) was faced with four of its six major partners -- Adidas, Sony, Visa and Coca Cola -- releasing statements on 08/06/2014 concerning its ethics committee's investigation into the awarding of the 2022 World Cup to Qatar. The ethics committee's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 20462
• Published on
©  D.R.

Premier League: Food distributor Bidvest to remain Sunderland shirt sponsor for 2014-15

South African food distributor Bidvest, through its UK subsidiary BFS Group, will remain the shirt sponsor for Sunderland (Premier League) in 2014-15, the club announced on 04/06/2014. Bidvest has been on Sunderland's shirts since the 2012-13 season. The contract is estimated at €6m annually. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20379
• Published on
©  D.R.

Brazil 2014: "We want to increase brand awareness by 10 percentage points" (Thierry Bouretz, Kia)

"At present, our brand awareness is at 24% in France. We went up 10 percentage points during Euro 2012. We want to have at least the same results this year from the Brazilian World Cup," said Thierry Bouretz, marketing and communications director of Kia Motors France, speaking to News Tank on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 20921
• Published on
©  Wasserman Media Group

Marketing: Kogan and Munds leave TV rights department of Wasserman Media Group

David Kogan and Sara Munds will leave their posts as co-managing directors of TV rights at Wasserman Media Group, the American company specialising in the management of media and marketing rights announced on 04/06/2014. They held these positions since the purchase of their TV rights consulting…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 20387
• Published on

2014 World Cup federations have 12 sponsors on average

The 32 federations participating in the 2014 World Cup have an average of 12 sponsors each, excluding kit supplier contracts. The selection with the most partners is Costa Rica, with 34. Bosnia and Herzegovina are next with 24, and Italy are third with 19. Iran have the fewest, with three (still…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20752
• Published on
©  FC Barcelone

CIES: Messi's estimated value still highest (€200.2m - €232.6m)

Lionel Messi, with an estimated value between €200.2m and €232.6m, remained the most expensive football player in the world in 2014, according to a study by the CIES (International Centre for Sports Studies) Football Observatory published on 04/06/2014. The midpoint in the value range of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Transfer Market
• Article # 20295
• Published on
©  AS Monaco

Ligue 1: human ressources company Triangle Interim extends with AS Monaco through 2014-15

The human resources company Triangle Interim has extended its partnership with AS Monaco (Ligue 1) through 2014-15, the club announced on 03/06/2014. The deal was made in collaboration with the marketing agency Infront France. The parties have been under contract since August 2013. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20236
• Published on