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©  Meo
Portugal: Telecommunications operator Meo extends sponsorship of national team through 2018

Meo, the Portuguese telecommunications operator owned by Portugal Telecom, has extended its sponsorship of the Portuguese national team through 2017-18, the FPF (Portuguese Football Federation) announced on 16/06/2014. The new contract covers the Euro 2016 in France and the 2018 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 21081
• Published on 19/06/14 at 12:58
©  Silk Invest
Silk Invest creates African investment fund for African football players

Silk Invest, a UK company that manages private investments in developing countries, and the Ivorian player Kolo Toure (Manchester City), have joined together to create a fund that invests in Africa on behalf of African footballers, they announced on 11/06/2014. This investment fund, based in…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 21046
• Published on 18/06/14 at 18:51
©  Udinese
Serie A: Dacia extends shirt sponsorship with Udinese until 2019-20

The Romanian automaker Dacia, which has been owned by the French group Renault since 2000, extended its shirt sponsorship deal on 16/06/2014 with Udinese (Serie A) until 2019-20. Dacia, which has been under contract with Udinese since the 2009-10 season, will be visible on the club's shirts in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 21005
• Published on 18/06/14 at 15:41
©  FIFA
Brazil 2014: World Cup estimated to bring €1.1bn to advertising market for 2014

The 2014 World Cup in Brazil (from 12/06 to 13/07/2014) should generate €1.1bn in the 2014 global advertising market, according to ZenithOptimedia, an agency that does consulting and buys media space for advertisers, on 16/06/2014. It said that the annual growth of the advertising market with an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 21007
• Published on 18/06/14 at 10:43
©  Cristiano Ronaldo
Cristiano Ronaldo second-most-highly paid athlete in world at €59.04m, according to Forbes

Portugal's Cristiano Ronaldo (Real Madrid) is the second-most-highly paid athlete in the world; he was paid a total of $80m (€59.04m) from 01/06/2013 to 01/06/2014, according to Forbes magazine on 10/05/2014. In first was American boxer Floyd Mayweather who, with two fights scheduled in this…
Domain(s): Sponsors & Partners
• Article # 20926
• Published on 17/06/14 at 16:42
©  D.R.
Tank: 2014 World Cup partnerships

News Tank is releasing a report on the 2014 World Cup partnerships. The various FIFA (Fédération Internationale de Football Association) sponsorship contracts for 2011-2014 are expected to generate €1.1bn in marketing revenue, an increase of 39% over the period 2007-2010, which saw €791m. The 32…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20732
• Published on 17/06/14 at 16:19
©  Espanyol Barcelone
Liga: Power8 partners with Espanyol and acquires naming rights to stadium

Power8, a British company providing IT solutions for betting operators, has become a major partner of Espanyol (14th in Liga in 2013-14) and acquired the naming rights to their stadium through 2020-21, the club announced on 13/06/2014. The Cornellà-El Prat Stadium (capacity 40,500), inaugurated in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 20908
• Published on 16/06/14 at 18:29
©  FC Barcelone
Liga: Chinese electronics retailer Suning partners with FC Barcelona

The Chinese electronics retailer Suning has partnered with FC Barcelona (Liga BBVA) until 2015-16, the club announced on 11/06/2014. The retail chain has an option to extend the contract for one year. The company may use the image rights of FC Barcelona for its various campaigns on Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20862
• Published on 16/06/14 at 17:39
©  Manchester United
Premier League: South Korean pharmaceutical group Cho-A to sponsor Manchester United

The South Korean pharmaceutical group Cho-A Pharm will sponsor Manchester United (Premier League), the club announced on 09/06/2014. The contract covers the 2014-15 and 2015-16 seasons. Cho-A Pharm will be the official partner for South Korean and Vietnamese territories. The corporation will use…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20812
• Published on 16/06/14 at 10:32
Austria: the insurer Allianz acquires naming rights of future stadium of Rapid Vienna 2025

The German insurance group Allianz has bought the naming rights of the future stadium of Rapid Vienna (Austria) through 2025, the club announced on 06/06/2014. The stadium will be located on the site of Gerhard Hanappi-Stadion, whose demolition is to begin in summer 2014. Allianz Stadion has a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 20777
• Published on 13/06/14 at 14:40