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©  Marathon Bet
Premier League: Marathonbet becomes West Ham United's official betting operator

The English online betting operator Marathonbet has become an official partner of West Ham United (13th in Premier League, 2013-14) beginning with the 2014-15 season and to last over the "long-term", the club from the eastern suburbs of London announced, without more details, on 18/06/2014. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 21317
• Published on 24/06/14 at 11:09
©  Adidas
Portugal: German kit supplier Adidas extends sponsorship of Benfica through 2021

Adidas has extended its official equipment contract with Benfica (Liga Zon Sagres champion in 2013-14, POR) until the end of the 2020-21 season, the club announced on 19/06/2014. Adidas has equipped the Portuguese club each season since 1983-84 (except for the 1989-90 and 1990-91 seasons, when the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 21150
• Published on 20/06/14 at 18:40
©  D.R.
John Donahoe (USA), eBay's president, joins Nike board

John Donahoe (USA) has joined Nike's board, the American kit supplier announced on 19/06/2014. John Donahoe has been the president of eBay, an internet sales platform, since 2008. Under his leadership, eBay had a turnover of €11.8bn in 2013. He has also been on the board of Intel IT since 2009…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 21191
• Published on 20/06/14 at 17:09
©  Swansez
Premier League: GWFX (China) extends shirt sponsorship of Swansea through 2015-16

The Chinese currency trader GWFX (Goldenway Forex) has extended its contract as the main shirt sponsor for Swansea City (12th in Premier League, 2014-13) for two seasons, the club announced on 18/06/2013. The parties are bound until the end of the 2015-16 season. In the 2013-14 season, the Hong…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21151
• Published on 20/06/14 at 14:59
©  Sunderland
Premier League: Thorn Lighting partners with Sunderland and plans to renovate lighting

The British company Thorn Lighting has become an official partner of Sunderland (Premier League) through the end of the 2015-16 season and will renovate its stadium lighting, the club announced on 12/06/2014. Thorn Lighting, owned by Austrian lighting group Zumtobel, will equip the Stadium of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 21170
• Published on 20/06/14 at 14:33
Belgium: League chooses Sports Alliance for clubs to better communicate with their fans

Jupiler Pro League (the Belgian professional football league) has made a three-year agreement with Sports Alliance, a Dutch agency that specialises in fan marketing. The agreement will help the 16 top-level clubs to target and personalise their communications with their supporters, the Belgian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 21152
• Published on 20/06/14 at 09:38
©  Bridgestone
IOC: Tyre company Bridgestone joins Olympic Partners Programme

Bridgestone, a Japanese tyre and rubber company, joined the TOP (The Olympic Partner) programme of the IOC (International Olympic Committee) on 13/06/2014. The agreement goes through 2024. The TOP programme, established in 1985 and managed by the IOC, provides exclusive marketing rights worldwide…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 21078
• Published on 19/06/14 at 18:29
©  Century 21
United States: Century 21 extends its partnership with American federation through 2016

Century 21 Real Estate (USA) has extended its partnership with the USSF (United States Soccer Federation) through February 2016, the company announced on 16/06/2014. This includes sponsorship of the men's, women's and U21 national teams. Century 21 will use this partnership to promote its…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 21104
• Published on 19/06/14 at 17:05
©  Beats by Dre
Brazil 2014: FIFA bans players from wearing Beats by Dre for competition

As of 17/06/2014, FIFA (Federation Internationale de Football Association) has banned players from wearing Beats by Dre headphones in stadiums and media appearances for the World Cup in Brazil (12/06 to 13/07/2014). FIFA is protecting Sony, its official partner for the event, which pays an…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 21110
• Published on 19/06/14 at 15:56
©  PruHealth PruProtect
Premier League: PruHealth and PruProtect partner with Manchester City, Arsenal and Liverpool

PruHealth (health insurance) and PruProtect (life insurance) -- joint ventures between the South African medical group Discovery and the British insurance company Prudential PLC -- announced on 17/06/2014 that they have officially partnered with three Premier League clubs: Arsenal, Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21057
• Published on 19/06/14 at 14:31