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©  D.R.
MLS: AdvoCare (nutrition) extends as shirt sponsor of FC Dallas until 2020

AdvoCare, a US company specialising in nutrition and health products, will continue as the shirt sponsor for FC Dallas (Major League Soccer) until the end of the 2020 season, the franchise announced on 24/10/2014. The contract is estimated at €1.8 million per year. The Texas company also retains…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27356
• Published on 28/10/14 at 17:00
©  Real Madrid
Real Madrid: IPIC, UAE investment company, becomes partner, should get stadium naming rights

IPIC (International Petroleum Investment Company), a UAE investment fund 100% owned by the emirate of Abu Dhabi (UAE) and managed by members of the royal family, officially became a partner of Real Madrid CF (Liga BBVA), announced the club on 28/10/2014."This alliance will help us to be better and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27351
• Published on 28/10/14 at 16:30
©  Coca-Cola
Coca-Cola: Marcos de Quinto will succeed Joe Tripodi as chief of marketing on 01/01/2015

The Spaniard Marcos de Quinto was appointed the chief marketing and commercial officer of Coca-Cola, announced the American beverage producer group on 23/10/2014. He will take office on 01/01/2015. Marcos de Quinto, president of Coca-Cola Iberia and vice-president of Coca-Cola Europe since January…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27335
• Published on 28/10/14 at 13:30
©  Manchester United
Premier League: Chinese company IVC (nutrition) becomes a regional partner of Manchester United

IVC, the Chinese company specialising in nutrition products, became a regional partner of Manchester United FC (Barclays Premier League), the club announced on 27/10/2014. The multi-year contract covers at least the 2014-15, 2015-16 and 2016-17 seasons. The company, founded in 1955, is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27311
• Published on 28/10/14 at 11:02
©  D.R.
Ligue 1: Kia launches viral video for its 10-year partnership with Girondins de Bordeaux

Kia, the Korean car manufacturer and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1), has launched a viral video to celebrate its 10 year partnership with the Bordeaux club on 23/10/14. The video is distributed via Kia digital media (Facebook, Twitter, Youtube), and debuted on 23/10/14…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 27290
• Published on 27/10/14 at 18:00
©  Orange
Ligue 1: Orange launches "money can't buy" campaign to fans with the "Dream Machine"

The telecom company Orange activated its partnerships throughout Ligue 1 (and with players outside Ligue 1) with the "Dream Machine," a platform offering prizes "money can't buy" to fans via its page on Facebook "Le 12ème homme" ("The 12th man") on 23/10/2014.During the 2013-14 season, Orange will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27268
• Published on 27/10/14 at 16:00
Premier League: Markets.com becomes official trading partner of Arsenal for 2014-15

The online trading company Markets.com has become an official partner of Arsenal FC (Barclays Premier League) for the 2014-15 season, the club announced on 23/10/2014. Markets.com, which receives image rights to the club in a number of territories, but mainly wants to focus its communications in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27247
• Published on 27/10/14 at 11:36
Italy: Infront Sports & Media is now a commerical advisor to the Italian Federation until 2018

Infront Sports & Media is now a commercial advisor to the FIGC (Federazione Italiana Giuoco Calcio, the Italian Football Federation) until 2018, announced the federation on 23/10/2014. Infront will work alongside Gruppo 24 Ore, the Italian media outlet specialising in economic and financial…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27211
• Published on 24/10/14 at 17:45
©  D.R.
Champions League: car rental company Hertz becomes logistical partner of Nissan for 2014-15

Hertz International, the world leader in car rental, has become the exclusive logistical partner of the Japanese automaker Nissan for the 2014-15 Champions League, announced Hertz on 21/10/2014. Hertz will provide transportation to the stadium for official members of UEFA (Union of European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27145
• Published on 24/10/14 at 11:16
©  D.R.
Ligue 1: EA Sports extends with LOSC Lille, Bordeaux, Marseille and Lyon until 2016-17

The video game maker EA Sports extended its partnership with LOSC Lille, Girondins de Bordeaux, Olympique de Marseille and Olympique Lyonnais (Ligue 1) until the end of the 2016-17 season, the company announced on 23/10/2014. EA Sports had already announced an extension for the same duration with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 27127
• Published on 23/10/14 at 17:50