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©  NTF
Euro 2016: Do & Co, Hédiard and Joël Robuchon obtain "the production of the hospitality program"

Do & Co (an Austrian company specialising in event management), Hédiard (French delicatessen) and the French chef Joël Robuchon have obtained the rights for "the production of the hospitality program" for Euro 2016 (France, 10/06 to 10/07/2016), announced the EURO 2016 SAS, the organiser of the…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities
• Article # 26991
• Published on 22/10/14 at 16:33
©  FSV Mainz
Bundesliga: Chinese tyre company Linglong Tire partners with FSV Mainz for 2014-15

The Chinese tyre company Linglong Tire has partnered with 1. FSV Mainz 05 (Bundesliga) for the 2014-15 season, the club announced on 20/10/2014.Linglong Tire receives advertising board visibility at the Coface Arena (capacity 34,000) and hospitality packages. The contract is estimated at €200,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26992
• Published on 22/10/14 at 11:51
©  D.R.
Adidas: investment company Jynwel Capital submits offer to buy Reebok for €1.71 billion

Jynwel Capital, an investment company based in Hong Kong and Abu Dhabi (UAE), have sent an unsolicited offer of $2.2bn (€1.71bn) to the Adidas group to buy the Reebok brand, announced the American newspaper The Wall Street Journal on 20/10/2014.Adidas acquired Reebok for over €3bn in 2006, almost…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 26944
• Published on 21/10/14 at 16:10
©  D.R.
La Liga: Barcelona will submit the extension with Qatar Airways to a vote of its socios in 2015

FC Barcelona (Liga BBVA) will submit for approval the shirt sponsorship contract extension with the airline Qatar Ariways for the 2016-17 season to a vote of the club's socios, and possibly the arrival of a new advertiser, at the club's 2015 annual general meeting, announced Josep Maria Bartomeu…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26881
• Published on 20/10/14 at 18:31
©  News Tank Football
Ligue 1: Orange, until 2017-18, and Blue Habitat, for 2014-15, partner with FC Metz

The telecom group Orange and real estate group Blue Habitat have partnered with FC Metz (Ligue 1) on 18/10/2014 for the club's home fixture against Rennes (0-0, Matchday 10 of Ligue 1). Orange will be a major partner of the club for four seasons (2014-15 to 2017-18), while Blue Habitat joins FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26861
• Published on 20/10/14 at 16:30
©  D.R.
Ligue 1: Sport & Co Tobled advertising board LED solution present in 16 stadiums in 2014-15

Sport & Co, a sports marketing agency based in Boulogne-Billancourt (France), launched a new Tobled solution for advertising boards with "Toblerone"-style LED panels behind the goals in August 2014. "16 clubs in Ligue 1 (all except Paris Saint-Germain, AS Monaco, FC Nantes and EA Guingamp) have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26857
• Published on 20/10/14 at 15:45
©  D.R.
La Liga: East United (investment group) becomes shirt sponsor of Levante until 2016-17

East United, a combined Australian and South Korean investment group, became the shirt sponsor of Levante UD (Liga BBVA) until 2016-17, the club announced on 16/10/2014. The contract has a clause to stop the partnership if the club is relegated to the Liga Adelante (Spanish second division). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26819
• Published on 20/10/14 at 09:36
©  NBA
USA: new NBA media rights deal includes jersey sponsorship revenue for TV partners

The NBA's (National Basketball Association, USA-CAN) new media rights deal with the pay-TV channels ESPN, part of the Disney group, and Turner, part of the Time Warner group, includes the possibility of the league's TV partners receiving a portion of the revenues from any future jersey sponsorship…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners
• Article # 26681
• Published on 17/10/14 at 19:50
©  D.R.
Bundesliga: Capri-Sonne (drinks), partners with Bayern Munich, Werder Bremen and Hoffenheim

The fruit juice brand Capri-Sonne (Capri Sun in English-language markets) has become partners with the German clubs FC Bayern Munich, Werder Bremen and TSG 1899 Hoffenheim (Bundesliga) for the 2014-15 season, the company announced on 13/10/2014. The German company also announced a similar…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26779
• Published on 17/10/14 at 15:30
Bundesliga: Lotto to replace Nike as equipment supplier of FSV Mainz 05 for 2015-16

Lotto Sport Italia to replace Nike as equipment supplier of 1. FSV Mainz 05 (Bundesliga) for the 2015-16 season, according to several German media outlets on 16/10/2014. The American brand has equipped the club since the 2008-09 season. Lotto was under contract with FSV Mainz 05 between 2001 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 26764
• Published on 17/10/14 at 12:45