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©  Erima
Bundesliga: FC Köln and Erima launch a special shirt for the 2015 carnival of the city

The German sports equipment supplier Erima and 1. FC Köln (Bundesliga) will launched a special shirt for the carnival of the city on 30/10/2014. The limited edition shirt, celebrating the festival which will take place from 12 to 18/02/2015, priced, as of its launch date on 04/11/2014, at €89.95…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27544
• Published on 31/10/14 at 13:12
©  D.R.
Bundesliga: Expert, electronics distributor, extends with Hannover 96 until 2016

Expert, a German electronic products distributor, extended its partnership with Hannover 96 (Bundesliga) until the end of 2015-16 season, the club announced on 29/10/2014. The contract was made in collaboration with Sportfive Germany, the marketing agency of the club.The contract includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27532
• Published on 31/10/14 at 11:43
©  D.R.
Denmark: Alka (insurance) becomes the title sponsor of the Danish Superliga until 2017-18

Alka, the leading Danish insurance company, will be the title sponsor of the Superliga (Danish first division) from 01/01/2015 to the end of the 2017-18 season, announced Alka on 29/10/2014. The contract amounts to €1.6m per year, and includes an options to extend for one and/or up to three…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27515
• Published on 31/10/14 at 09:45
©  West Ham
Premier League: ICU Label (music label) joins West Ham United for the 2014-15 season

The ICU music label became the official music supplier to West Ham United FC (Barclays Premier League) for the 2014-15 season, the club announced on 29/10/2014. Harper, an ICU Label artist, will do concerts "throughout the season," at the meetings of the Hammers at Boleyn Ground (35 000 places…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27497
• Published on 30/10/14 at 17:15
©  D.R.
Premier League: Chi Limited (drinks) becomes a regional partner of Manchester United in Nigeria

The drinks brand Chi Limited became a regional partner of Manchester United FC (Barclays Premier League) in Nigeria, announced the club on 28/10/2014. The beverage market leader in Nigeria can use the image of the Red Devils to their advertising campaigns. The club logo will appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27476
• Published on 30/10/14 at 14:30
©  IMG
IMG: Thierry Vincenty succeeds Régis Brunet as CEO of IMG France

Thierry Vincenty has become the CEO of IMG France, the French subsidiary of the US marketing and media rights agency IMG, he told News Tank on 29/10/2014. He replaces Régis Brunet, who is leaving the group. "Our goals are to develop the various activities of IMG France, particularly in the field…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 27470
• Published on 30/10/14 at 13:10
©  RSC Anderlecht
Belgium: Allianz becomes partner of RSC Anderlecht until 2016-17

The German insurance company Allianz became a partner of RSC Anderlecht (Jupiler League, BEL) until the end of the 2016-17 season, the club announced on 24/10/2014. Allianz receives advertising board visibility during matches at the Constant Vanden Stock Stadium (capacity 26,300) in Brussels, as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27466
• Published on 30/10/14 at 11:59
©  FC Santos
Brazil: Huawei becomes shirt sponsor of Santos FC until the end of the 2014 season

Huawei, the Chinese information technology and communications group, became the main shirt sponsor of Santos FC (Brazilian Serie A) until the end of the 2014 season, announced the former club of Pelé and Neymar on 28/10/2014. Huawei replaces Brazilian bank BMG, who was the shirt sponsor during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27451
• Published on 30/10/14 at 09:48
©  D.R.
FIFA: McDonald's continues its partnership with the World Cup until 2022

The American fast food chain McDonald's has extended its partnership with FIFA (Federation Internationale de Football Association) for sponsorship of the World Cup until 2022, announced the international body on 24/10/2014. The contract is estimated at between €20m and €25m per year. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27416
• Published on 29/10/14 at 14:26
©  D.R.
Germany: Saxoprint (printing) could acquire the naming rights to the stadium of Dynamo Dresden

Saxoprint (printing) could acquire the naming rights to the stadium of SG Dynamo Dresden (GER, 3.Bundesliga) from January 2015 to 2017, according to several German media outlets on 28/10/2014. The contract was negotiated by Sportfive Germany. Saxoprint, based in Dresden (Saxony, Germany), also the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27358
• Published on 28/10/14 at 18:25