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©  D.R.
Manchester United: Premier League refuses the club a second sponsor on the back of shirt

The Premier League have refused the request of Manchester United to wear a second sponsor on the back of the shirt, announced the British newspaper The Times on 10/10/2014. Sponsorship on the back of the shirt is prohibited by the rules of the Premier League, but is allowed during fixtures of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26596
• Published on 15/10/14 at 09:59
USA: Heineken to replace Budweiser as the official beer of MLS for 2015-2018

The Dutch Heineken group will replace the American brand Budweiser as the official beer of MLS (Major League Soccer) from 2015 to 2018, according to American newspaper The Wall Street Journal on 14/10/2014. Heineken will pay an estimated $3m (€2.37), nearly triple the annual Budweiser contract…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 26578
• Published on 14/10/14 at 18:12
©  Commerzbank Arena
Bundesliga: Commerzbank expected to retain the naming rights of the stadium in Frankfurt until 2020

The German bank Commerzbank is expected to extends its contract for naming rights to the stadium in Frankfurt (capacity 50,300) until 2020, according to several German media outlets on 13/10/2014.The naming contract, which currently expires in July 2015, would be extended for five seasons. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 26556
• Published on 14/10/14 at 15:59
©  BVB
Bundesliga: Capri-Sonne (drinks) becomes a partner of Borussia Dortmund for 2014-15

The juice drink brand Capri-Sonne became a partner of Borussia Dortmund (Bundesliga) for the 2014-15 season, the club announced on 11/10/2014.Capri-Sonne wants to introduce different contests and operations for children in the Rewe Familienblock (a 1500-seat stand reserved for families, named…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26547
• Published on 14/10/14 at 14:29
©  Heineken
Rugby: Heineken the first official partner of the EPRC, the new organiser of European competitions

The Dutch brewer Heineken has become the first official partner of the EPRC (European Professional Rugby Club), the organiser of the European rugby competitions, on 06/10/2014. The agreement, which runs until 2017-18, concerns the two major European rugby competitions: the European Rugby Champions…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 26535
• Published on 14/10/14 at 12:28
Bundesliga: Infront extends as marketing agency of Werder Bremen until 2028-29

Infront Sports & Media, the Swiss agency for media and marketing rights, extended its contract as the exclusive marketing agency of Werder Bremen (Bundesliga) until the end of the 2028-29 season, the club announced on 12/10/2014.Infront will market the shirt space of the club and the Weser Stadion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26518
• Published on 14/10/14 at 10:30
©  D.R.
Spain: Sockatyes becomes a partner of the LFP and allows clubs to have sponsors on socks

The British company Sockatyes has partnered with the LFP (Spanish Professional Football League) and will allows club, through its technology using elastic plastic bands, to wear sponsors on the socks of players during matches of the Liga BBVA and the Liga Adelante (Spanish second division)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26505
• Published on 13/10/14 at 19:46
©  D.R.
Liga BBVA: beer brand Estrella Damm continues with FC Barcelona until 2017-18

The Spanish beer brand Estrella Damm extended its partnership with FC Barcelona (Liga BBVA) until the end of the 2017-18 season, the club announced on 09/10/2014. The brewer remains a premium sponsor of Barça. Estrella Damm retains its visibility on the advertising boards at Camp Nou. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26490
• Published on 13/10/14 at 17:58
©  D.R.
Serie A: CAA Sports tasked with finding a shirt sponsor for AS Roma in 2014-15 and 2015-16

CAA Sports, a subsidiary of the American Creative Artists Agency, has been tasked with finding a main shirt sponsor for AS Roma (Serie A TIM) for the 2014-15 and 2015-16 seasons, the club announced on 12/10/2014. AS Roma seeks an annual contract of at least €10m. CAA Sports had already been chosen…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26455
• Published on 13/10/14 at 14:59
©  D.R.
Bundesliga: Chinese tyre company Linglong Tire partners with Werder Bremen for 2014-15

The Chinese tyre company Linglong Tire has partnered with the Werder Bremen (Bundesliga) for the 2014-15 season, the club announced on 06/10/2014. Linglong Tire receives advertising board exposure in the Weser Stadion (capacity 42,500) and hospitality packages. The contract is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26301
• Published on 09/10/14 at 11:36