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©  D.R.
Premier League: Yokohama Rubber will replace Samsung as Chelsea shirt sponsor for €55m per year

The Japanese tyre manufacturer Yokohama Rubber has replaced the Korean group Samsung as the shirt sponsor to Chelsea FC (Barclays Premier League) for five seasons (2015-16 to 2019-20), announced the club on 26/02/2015. The partnership is presented by the club as "one of the biggest shirt…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 35242
• Published on 27/02/15 at 12:10
©  NBA Tencent
China: Internet group Tencent becomes exclusive digital partner of the NBA, for €612m for 2015-2020

Tencent Holdings Limited, a Chinese Internet services group, extended its partnership with the NBA, becoming the exclusive digital partner of the North American professional basketball league in China, on 30/01/2015. The agreement takes effect on 01/07/2015 and runs until 30/06/2020. The deal…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 33228
• Published on 27/02/15 at 10:00
©  D.R.
Vinci Stadium: "We are known for our experience hosting major international events" (Damien Rajot)

"We are known for our experience hosting major international events," said Damien Rajot, COO of Vinci Stadium, a subsidiary of Vinci Concessions, which specialises in operating sports enclosures, to News Tank following the appointment of the French group as the operator of the Olympic Stadium in…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Stadiums
• Article # 33232
• Published on 26/02/15 at 18:34
©  D.R.
Atlético Madrid: Baku 2015 European Games logo present on the shirt in the derby against Real Madrid

The logo for the 2015 European Games in Baku (the capital of Azerbaijan) appeared on the front of the shirt of the Spanish club Atlético Madrid in the derby against Real Madrid CF(4-0, Matchday 22 of the Liga BBVA) on 07/02/2015. The Azerbaijan national tourism office, which hopes to increase the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33647
• Published on 26/02/15 at 11:38
©  D.R.
2.Bundesliga: Infront Sports & Media becomes the marketing agency of 1860 Munich

The marketing and media rights agency Infront Sports & Media has become the exclusive marketing agency for TSV 1860 Munich (2.Bundesliga), announced the club on 25/20/2015. The contract covers at least the 2015-16 and 2016-17 seasons.Infront will market different partnerships with the Munich club…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 35100
• Published on 25/02/15 at 18:25
©  Infront Sports & Media
Infront Sports & Media: Sven Biner will be the director of the Sports Services unit from 04/01/2015

The Swiss media and marketing rights agency Infront Sports & Media appointed the German Sven Biner as director of its Sports Services unit on 24/02/2015. He will assume his new duties on 01/04/2015 and will be in charge of broadcaster servicing (and other holders of media rights), live advertising…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Sponsors - Partners
• Article # 35049
• Published on 25/02/15 at 18:00
©  D.R.
Canada 2015: Trend Micro (security software) becomes a national supporter of the Women's World Cup

Trend Micro, the Japanese security software company, has become a national supporter Women's World Cup, held in Canada from 06/06 to 07/05/2015, announced FIFA (Federation Internationale de Football Association) and the Japanese entreprise on 17/02/2015. Trend Micro becomes the third national…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 34503
• Published on 25/02/15 at 15:45
©  D.R.
Brazil: Caixa bank will remain the shirt sponsor of Corinthians in 2015

The Brazilian bank Caixa Economica Federal will remain the main shirt sponsor of Sport Club Corinthians Paulista (Brazilian Serie A) in 2015, following the publication of the agreement on 23/02/2015. The contract is officially 30m reais for the season, or about €9.2m. The partnership began in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35009
• Published on 25/02/15 at 12:59
©  D.R.
Brazil: the shopping centre chain Tenco is the short sponsor of Atletico Mineiro for 2015

Tenco, the shopping centre chain, has become a sponsor of Atletico Mineiro (Serie A) and will be visible on the shorts of the Belo Horizonte club during the 2015 season, announced the two parties on 19/02/2015. The partnership is estimated at €300,000. The company will benefit from visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34924
• Published on 24/02/15 at 14:30
©  D.R.
Ligue 1: PMU offers a "dream job" to a fan who will have insider access to Paris SG for a month

The betting operator PMU is offering a "dream job" to a fan who will have behind-the-scenes access to Paris Saint-Germain (Ligue 1) for a month, with applications opening on 23/02/2015. PMU, a partner of Paris SG since 2011, is tied to the club until the end of 2017-18 season. The job of "Insider…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34814
• Published on 23/02/15 at 16:35