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©  D.R.
Brazil: Santos FC partners with Air France, which will show their WebTV programmes on its flights

Santos FC (Brazilian Serie A) has partnered with the airline Air France, which will broadcast the club's WebTV programmes on its flights, announced the former club of Pelé and Neymar on 25/02/2015. A 30-minute programme, produced by Santos TV, will be available on all long-haul flights operated by…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 35573
• Published on 03/03/15 at 18:34
©  D.R.
La Liga: Ooredoo becomes the regional partner of Real Madrid in Algeria until June 2017

The Qatari mobile operator Ooredoo has become the regional partner of Real Madrid CF (Liga BBVA) in Algeria until June 2017, the company announced on 27/02/2015. The partnership will take the form of "a number of initiatives for Algerian youth talent," said the operator. As part of the deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35483
• Published on 03/03/15 at 11:15
©  D.R.
UEFA: Topps (trading cards) acquires licensing rights for the European Cups (2015-16 to 2017-18)

Topps, the American manufacturer of collectible cards and stickers, has acquired the official licensing rights for the Champions League and Europa League for three seasons (2015-16 to 2017-18), announced UEFA (Union of European Associations Football) on 26/02/2015. Topps will replace its main…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 35432
• Published on 02/03/15 at 17:40
©  D.R.
MLS: BMO Bank remains the shirt sponsor of Toronto FC for the 2015 season

The Canadian bank BMO (Bank of Montreal) will remain the main shirt sponsor of Toronto FC (MLS, the North American Football League) for the 2015 season, announced the franchise on 27/02/2015. The contract is estimated at €3m for the season. BMO, which has been a partner of the the club since July…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35413
• Published on 02/03/15 at 15:18