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©  LFC
Premier League: Cobra (energy drinks), becomes a regional partner of Liverpool in Burma

Cobra, the energy drink brand, has become a regional partner of Liverpool FC (Barclays Premier League) in Burma until the end of the 2015-16 season, announced the club on 20/03/2015. Cobra Energy Drink is launching a TV campaign to activate this partnership and will offer its customers the chance…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37231
• Published on 20/03/15 at 18:05
©  Colorado Rapids
MLS: Transamerica (financial services) becomes the shirt sponsor of the Colorado Rapids until 2016

Transamerica, an American financial services company, has become the shirt sponsor of Colorado Rapids (MLS) until 2016, announced the club on 18/03/2015. The contract was finalised by the Denver-based agency, Impression Sports & Entertainment. Transamerica replaces Ciao Telecom whose contract was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37142
• Published on 20/03/15 at 11:16
©  VfL Wolfsburg
Bundesliga: the Chinese group Huawei becomes an "exclusive partner" of VfL Wolfsburg

Huawei, the Chinese information technology and telecommunications group, has become an "exclusive partner" with VfL Wolfsburg (Bundesliga), the two parties announced at the CeBIT technology fair in Hannover (GER) on 16/03/2015.Huawei will provide Wi-Fi access via its "Agile Stadium Solution" for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 37144
• Published on 19/03/15 at 19:25
©  D.R.
Euro 2016: Crédit Agricole becomes the third national sponsor of the competition

The French bank Crédit Agricole has become the third national sponsor and the official bank of Euro 2016 (finals hosted in France, from 10/06 to 10/07/2016), announced UEFA on 19/03/2015. The bank was a partner of the organising committee of the 1998 World Cup, which was also held in France…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 37090
• Published on 19/03/15 at 16:51
©  D.R.
Ligue 1: Nivea Men extends partnership with Paris Saint-Germain until 2017-18

Nivea Men, the healthcare products brand belonging to the German group Beiersdorf, has extended its partnership with Paris Saint-Germain (Ligue 1) until the end of the 2017-18 season, announced the club on 19/03/2015. The brand has been linked to the club since September 2013. The original…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37082
• Published on 19/03/15 at 15:22
©  D.R.
MLS: the Japanese company Yanmar (engine manufacturer) becomes a partner of the New York Red Bulls

Yanmar, the Japanese engine manufacturer, has become a partner of the New York Red Bulls (MLS) announced the club on 16/03/2015. The contract covers at least the 2015, 2016 and 2017 seasons. The Yanmar logo will be displayed on both sleeves of the team's training shirt and at the training center…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37035
• Published on 19/03/15 at 10:50
©  D.R.
Olympics: JX Nippon Oil & Energy (oil), becomes a Gold Partner of Tokyo 2020

The Japanese oil company JX Nippon Oil & Energy has become the sixth Gold Partner of the Tokyo 2020 Olympic and Paralympic Games, announced the organising committee on 18/03/2015. JX Nippon Oil & Energy has become the official partner in the oil, gas and electricity supply services category. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36972
• Published on 18/03/15 at 17:36
©  D.R.
Premier League: Manchester United launch casino games application with their partner Bwin (betting)

Manchester United FC (Barclays Premier League) and Bwin, an Austrian online betting operator and partner of the club since 2012, launched the application "Bwin Manchester United Casino", which allows the club's fans to bet real money online via casino games, on 16/03/2015. The application…
Domain(s): Sponsors & Partners
• Category(ies): Digital
• Article # 36946
• Published on 18/03/15 at 16:17
©  D.R.
Ireland: Bank of Ireland becomes a partner of the Irish Association until 2018

The Bank of Ireland has become a partner of the FAI until 2018, announced the Irish Association on 12/03/2015. The bank will hopes to use the partnership with a view of the Irish national team qualifying for Euro 2016 in France and the 2018 World Cup in Russia.The bank will sponsor the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36924
• Published on 18/03/15 at 12:46
©  FirstV1sion
Shirt-embedded cameras: Telefonica (telecom), as well as Iniesta and Ibaka, invest in First V1sion

The Spanish telecom group Telefonica has invested €60,000, through its startup incubator Wayra, to acquire a 7% stake in the Spanish company First V1sion on 16/03/2015. First V1sion manufactures mini-cameras which are "wearable" -- imbedded into sports shirts -- that can film in HD and transmit a…
Domain(s): Clubs, Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital
• Article # 36887
• Published on 18/03/15 at 11:15