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©  D.R.
Premier League: Nigerian company Globacom extends its regional partnership with Manchester United

Globacom, a Nigeria telecommunications operator, has extended its regional partnership with Manchester United FC (Barclays Premier League) until the end of 2018-19 season, announced the company on 24/03/2015. Globacom has been linked to Manchester United since the 2008-09 season. Globacom is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37574
• Published on 25/03/15 at 13:07
©  Football League
England: IRN-BRU (beverages) partners with the Football League until 2018

The British brand IRN-BRU has become the official soft drink partner of the Football League (organiser of the English second, third, and fourth divisions) until 2018, announced the league on 23/03/2015. The soft drink brand, which belongs to A.G. Barr group, will activate this partnership during…
Domain(s): Sponsors & Partners
• Article # 37487
• Published on 24/03/15 at 19:40
Huawei continues to build its football sponsorship portfolio

After partnering with VfL Wolfsburg (Bundesliga) on 16/03/2015, the Chinese IT and telecom conglomerate Huawei continues to expand its sponsorship portfolio in football.This portfolio already includes such clubs as Atlético de Madrid (Liga BBVA), Arsenal FC (Barclays Premier League), Borussia…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 37519
• Published on 24/03/15 at 19:20
©  D.R.
Mexico: Izzi Telecom becomes a partner of the Federation until 2018

Izzi Telecom, a Mexican operator of satellite pay-TV channels, Internet service provider and mobile services, has become a partner of FEMEXFUT (Mexican Football Federation) until 2018, announces the Federation on 19/03/2015. Izzi receives the rights to broadcast several friendly matches of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37421
• Published on 24/03/15 at 11:15
©  D.R.
MLS: the league partners with Mondelez (food) and Johnson & Johnson (pharmaceuticals)

The US food group Mondelez has become the official snack provider of MLS, which has also entered into a partnership with Johnson & Johnson (pharmaceuticals), announced the league on 20/03/2015. The two agreements cover at least the 2015, 2016, and 2017 seasons.Johnson & Johnson will use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37358
• Published on 24/03/15 at 09:22
©  D.R.
Germany: Henkel (household & beauty products) becomes a partner of the German Federation

Henkel, a German company that specialises in household, adhesive and beauty products, has become a partner of the DFB, announced the German Federation on 23/03/2015. The contract will last until 31/12/2018. Henkel has also become the premium partner of the women's teams. The brand is seeking to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 37373
• Published on 23/03/15 at 18:39
©  BSkyB
Sports betting: Sky sells 80% of Sky Bet shares to CVC Capital Partners for at least €831m

The British broadcasting group Sky plc announced the completion of the sale of a 80% stake in Sky Bet, its online games and sports betting subsidiary, to the investment fund CVC Capital Partners and to members of the management of Sky Bet, on 19/03/2015. Sky will receive £600m (€831m) in cash…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Betting, …
• Article # 37341
• Published on 23/03/15 at 16:50
©  FC Barcelona
La Liga: El Clasico was broadcast live to 5,000 passengers on 17 Turkish Airlines flights

El Clasico, FC Barcelona - Real Madrid CF (2-1, Matchday 28 of the Liga BBVA) was watched live by about 5,000 passengers on 17 intercontinental Turkish Airlines flights on 22/03/2015. This follows an agreement concluded on 19/03/2015 between Turkish Airlines, which has Lionel Messi (FC Barcelona…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 37328
• Published on 23/03/15 at 16:19
©  D.R.
Premier League: BT becomes the communications provider of Queens Park Rangers

The British telecommunications group BT has become a partner of Queens Park Rangers FC (Barclays Premier League), announced the club on 19/03/2015. The contract covers at least the 2015-16 and 2016-17 seasons. QPR is the first British club to become a commercial partner of BT Sport. The telecom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37310
• Published on 23/03/15 at 14:42
©  n/a
2.Bundesliga: Software AG (IT) extends as the shirt sponsor of SV Darmstadt 98 until 2018

The German IT solutions company Software AG has extended its contract to remain the shirt sponsor of SV Darmstadt 98 for three additional seasons, the two parties announced on 18/03/2015. Software AG will now be present on the club's shirt through the 2017-18 season.Financial terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 37124
• Published on 20/03/15 at 19:08