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©  D.R.
Brazil: Under Armour becomes the kit supplier of São Paulo FC (2015-2019)

The American brand Under Armour has become the kit supplier of São Paulo FC (Brazilian Serie A) for the 2015-2019 period, the club announced on 17/03/2015. Under Armour will present new shirts of the club a few days before the start of the 2015 season, which begins on 09/05/2015. The contract is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 36884
• Published on 18/03/15 at 09:30
Premier League: EZ Trader (trading) becomes a partner of Everton FC until May 2017

The trading company EZ Trader has become a partner of Everton FC (Barclays Premier League) until May 2017, the club announced on 16/03/2015. EZ Trader will receive visibility on the club's website as well as a presence on the advertising boards at Goodison Park (40,000 seats) in all domestic cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36761
• Published on 17/03/15 at 09:40
©  n/a
Baku 2015: Kapital Bank becomes the eighth and final official partner of the competition

The Azerbaijani bank Kapital Bank signed a deal to become an official partner of the 2015 European Games, which will take place from 12 to 28/06/2015 in Baku (Azerbaijan), on 13/03/2015. Kapital Bank will also be the official bank of the competition, and provide and operate all ATM and money…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 36675
• Published on 16/03/15 at 17:56
©  D.R.
2015 Copa America: Kia unveils its partnership with CONMEBOL for the competition in Chile

Kia, the Korean automaker, unveiled its partnership with CONMEBOL for the 2015 Copa America in Chile on 11/02/2015. Kia is a premium partner, the highest tier in the competition's sponsorship programme. The company was also a partner of the 2011 edition of the competition in Argentina. Kia will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 36683
• Published on 16/03/15 at 14:59
©  D.R.
CONCACAF: Allstate (insurance) becomes a partner of the 2015 Gold Cup in the United States and Canada

The US insurance company Allstate became a partner of the 2015 CONCACAF Gold Cup, co-hosted by the United States and Canada (from 07 to 26/07/2015), announced CONCACAF (Confederation of Football in North America, Central and the Caribbean) on 12/03/2015. The agreement was finalised by the Traffic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36684
• Published on 16/03/15 at 14:15
©  IOC/Ian Jones
IOC: the automaker Toyota officially becomes a TOP worldwide Olympic partner (2017-2024)

The Japanese automaker Toyota has officially entered into an agreement with the IOC (International Olympic Committee) to become a TOP (The Olympic Programme) worldwide Olympic partner, the highest tier in the IOC's sponsorship programme, from 2017 to 2024, announced the body, on 13/03/2015…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36614
• Published on 16/03/15 at 10:21
©  D.R.
Serie A: TIM (telecommunications) extends as the title sponsor of the league through 2018

The Italian mobile operator TIM (Telecom Italia Mobile), the primary subsidiary of Telecom Italia, extended its contract as the title sponsor of the Serie A until the end of the 2017-18 season, announced the Lega Serie A (Italian Professional Football League) on 11/03/2015. The Italian first…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 36595
• Published on 13/03/15 at 16:59
©  D.R.
La Liga: IMG becomes the exclusive marketing agency of FC Barcelona in Asia until 2017

The media rights and marketing agency IMG has become the exclusive commercial rights agency for FC Barcelona (Liga BBVA) in Asia until 2017, announced the club on 11/03/2015. IMG will develop sponsorship partnerships, club marketing and branding in Asia, as well as the development of tours and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 36456
• Published on 12/03/15 at 17:30
©  D.R.
"Twitter has become an indicator of the overall commitment to a TV programme" (Nielsen)

"New research shows that Twitter TV activity (number of tweets during a broadcast) can also tell us just how engaged the general viewing population is with the programming it watches," concluded a study on the link between tweets about TV programmes and brain activity, published by Nielsen on…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 36443
• Published on 12/03/15 at 15:44
©  D.R.
Serie A: Kappa will no longer be the kit supplier to Sampdoria, Joma could replace it in 2015-16

The Italian sportswear company Kappa will no longer be the kit supplier of UC Sampdoria (Serie A TIM) from the 2015-16 season, announced the club on 09/03/2015. The Turin-based brand has under contract with the Genoan club since the 2005-06 season. "We have signed a three year contract with this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 36369
• Published on 12/03/15 at 10:58