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©  D.R.
United States: Mercedes-Benz aquires the naming rights to the future 83,000 seat Atlanta stadium

The German automaker Mercedes-Benz has acquired the naming rights to a new 83,000 seat stadium in Atlanta (Georgia, USA), announced the Atlanta Falcons NFL franchise, the future residents of the stadium, on 24/08/2015. The 27 year agreement (ending in 2042) was negotiated by AMB Sports …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 49936
• Published on 27/08/15 at 18:29
Spain: Samsung partners with the Liga BBVA and Liga Adelante in 2015-16

The Spanish subsidiary of the South Korean manufacturer Samsung Electronics has become a partner of the Liga BBVA and Liga Adelante for the 2015-16 season, announced LaLiga on 21/08/2015. The agreement includes visibility on advertising boards in stadiums, official LaLiga media communications…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49903
• Published on 27/08/15 at 15:34
Italy: ConTe.it (insurance) becomes title sponsor of the Serie B championship until 2017-18

ConTe.it, the Italian automobile and motorcycle insurance company, has become the title sponsor of Serie B until 2017-18, announced the Lega Serie B on 26/08/2015. ConTe.it is a subsidiary of the British Admiral Group, and has been operational in Italy since 2008.The championship now bears the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49887
• Published on 27/08/15 at 13:59
©  D.R.
Serie A: LeasePlan (rental cars) becomes the back of the shirt sponsor of Genoa CFC in 2015-16

Leaseplan, a company specialising in the long term rental of utility vehicles, has become the back of the shirt sponsor of Genoa CFC (Serie A TIM) for the 2015-16 season, the two parties announced on 26/08/2015. Leaseplan has been a premium partner of the Italian club for ten years.Leaseplan is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49877
• Published on 27/08/15 at 11:57
©  D.R.
Bundesliga: Bayern manager Pep Guardiola (ESP) becomes an ambassador for Gore-Tex (textile)

Pep Guardiola (44 years old), the Spanish coach of FC Bayern Munich (Bundesliga), has become an ambassador for Gore-Tex until 2019, the patented fabric technology branch of the Gore group announced on 20/08/2015. Guardiola will participate in media campaigns for the brand and will wear Gore-Tex…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 49795
• Published on 26/08/15 at 14:55
©  n/a
Chinese government and companies and their role in European football

With the IAAF World Championships, now the 15th edition of the Athletics games, taking place in Beijing, China from 22/08 to 30/08/2015, please find a selection of articles below showcasing the role of China in the sporting world, with a specific focus on Chinese connections to European football.
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 49727
• Published on 26/08/15 at 10:14
©  D.R.
Premier League: EA Sports partners with West Bromwich Albion in 2015-16

The video game publisher EA Sports has become a partner of West Bromwich Albion FC (Premier League) for the 2015-16 season, the club announced on 21/08/2015. The club will actively participate, via its official accounts on social networks, in the promotional campaign for the 2016 edition of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 49722
• Published on 25/08/15 at 17:45
MLS: franchise value and turnover (in $m)
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79639
• Published on 25/08/15 at 14:28
©  D.R.
Premier League: watchmaker Royal London becomes official timekeeper of West Ham United until 2016-17

The watchmaker Royal London has become the official timekeeper of West Ham United FC (Premier League) until the end of the 2016-17 season, the club announced on 22/08/2015. Royal London are entitled to a presence at the stadium on matchdays, and will launch a range of limited edition watches to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49686
• Published on 25/08/15 at 13:35
©  Real Betis Balompié
Liga BBVA: Wiko (smartphones) becomes the shorts sponsor of Real Betis Balompié

Wiko, a French brand of smartphones, has become a sponsor of Real Betis Balompié (Liga BBVA) until the end of the 2016-17 season, the club announced on 20/08/2015. The company's logo will be present at the front and the back of the shorts of the Sevilla-based club, who were the Liga Adelante…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49664
• Published on 25/08/15 at 10:04