Premier League: Aquascutum becomes the official tailor of Tottenham Hotspur until 2017-18

The British brand Aquascutum has become the official tailor of Tottenham Hotspur FC (Premier League) until the end of the 2017-18 season, the club announced on 14/08/2015. This is the first football partnership in the history of the brand. Aquascutum will provide tailored suits to Tottenham first…

Liga BBVA: beer brand San Miguel extends with Athletic Club Bilbao until 2017-18

The Spanish beer brand San Miguel has extended its partnership with Athletic Club Bilbao (Liga BBVA) until the end of the 2017-18 season, the club announced on 12/08/2015. The brand of the Mahou-San Miguel group has been linked to the Basque club since 2009. San Miguel beer will be distributed…

Bundesliga: Deutsche Telekom extend shirt sponsorship with Bayern Munich until 2022-23

The German telecommunications group Deutsche Telekom have extended their shirt partnership with FC Bayern Munich (Bundesliga) until the end of the 2022-23 season, the club announced on 13/08/2015. Deutsche Telekom has been visible on the shirt of the German champions since 2002. The previous…

FC Bayern Munich AG: sectional turnover OLD DO NOT USE

Premier League: NIX Communications Group (telecom) partners Southampton FC

NIX Communications Group, a British provider of fixed telecommunication lines, has become a partner of Southampton FC (Barclays Premier League) for the 2015-16 season, the club announced on 12/08/2015. NIX Communications Group will have a presence on the advertising boards on matchdays, the…

Premier League: Hublot becomes the official timekeeper of Chelsea FC

The Swiss watchmaker Hublot has become the official timekeeper of Chelsea FC (Barclays Premier League), the club announced on 13/08/2015. José Mourinho, the coach of the London team, has been a brand ambassador since 2014. Hublot will be visible at Stamford Bridge, through its presence on the LED…

Ligue 1: Dyson Airblade (hand dryer) becomes regional partner of AS Monaco in 2015-16

Dyson Airblade, the hand dryer brand of the British group Dyson, has become a regional partner of AS Monaco FC (Ligue 1) for the 2015-16 season, the club announced on 12/08/2015. The hand dryer brand will now equip the various reception and sporting areas of the Louis II Stadium (18,500 seats)…

Premier League: Hannspree (electronics) continues with Watford in 2015-16

Hannspree, the electronic products brand belonging to Taiwanese company HannStar, has extended its partnership with Watford FC (Barclays Premier League) for the 2015-16 season, the two parties announced on 12/08/2015. The company has been partnered with the north London club since the 2013-14…

Olympics: Yamato Holdings (shipping) becomes the fourth official partner of the 2020 Tokyo Olympics

The Japanese shipping company Yamato Holdings has become the fourth official partner of the Olympic and Paralympic Games in Tokyo (Japan) in 2020, announced the Japanese organising committee on 10/08/2015. Yamato Holdings becomes a partner of the "logistics" category. Yamato Holdings joins the…

Tyres companies accelerating their entry into football sponsorship in Europe

With the Japanese tyre company Yokohama Rubber now the shirt sponsor of Chelsea FC (Premier League) for €55m per season, many tyre companies -- such as the Turkish entreprise Lassa Tyres and the Chinese company Linglong Tire, among others -- are increasingly their role in football…