Sponsors & Partners: archives August, 2015 (page 9/10)

France: Sylvia Godret-Colloc named president of Nice Eco Stadium, operator of the Allianz Riviera

Sylvia Godret-Colloc was appointed president of Nice Eco Stadium, announced the operating company of the Allianz Riviera (36,178 seats) on 04/08/2015. Her role effectively began in June 2015. She succeeds Xavier Lortat-Jacob, who has been appointed to a role with Vinci Airports abroad. Sylvia…

France: Troisième Ligne launches an outsourcing solution for the online shops of clubs

Troisième Ligne, a French agency specialising in brand management, licensing and sports merchandising, has launched an outsourcing solution for the online shops of football clubs, the agency announced on 05/08/2015. Troisième Ligne operates the official online stores of LOSC Lille and FC Nantes…

China: Suning and LaLiga partner for the the 2015-20 Liga BBVA broadcast rights on PPTV (€250m)

Suning, the Chinese company specialising in the distribution of electronic products, formed a strategic partnership in China with LaLiga for the 2015 to 2020 period on 05/08/2015. The purpose of the partnership is two-fold: • The exclusive distribution of the Liga BBVA on PPTV Internet and mobile…

Bundesliga: Audi extends its partnership with FC Bayern Munich until 2024-25

The German automobile manufacturer Audi, an 8.33% shareholder of FC Bayern Munich (Bundesliga), has extended its sponsorship partnership with the club until the end of the 2024-25 season, the Bavarian club announced on 04/08/2015. The agreement was unveiled at the 2015 Audi Cup pre-season…

Premier League: Betfair (betting operator) partners with Leicester City for 2015-16

The British betting operator Betfair has become a partner of Leicester City FC (Barclays Premier League) for the 2015-16 season, the club announced on 03/08/2015.The company receives visibility on the LED advertising boards in matches at the King Power Stadium (32,000 seats) and on the Leicester…

Russia: Toyo Tires becomes a partner of FK Zenit St. Petersburg until 2017-18

The Japanese group Toyo Tire & Rubber Company has become a partner of FK Zenit St. Petersburg (RUS) for three seasons (2015-16 to 2017-18), the club announced on 27/07/2015. The two parties launched a online video game to celebrate the agreement: a first-person football simulation, which will…

Premier League: Coral (betting operator) becomes a partner of Norwich City FC in 2015-16

The British betting operator Coral became a partner of Norwich City FC (Premier League) for the 2015-16 season, the club announced on 03/08/2015. The partnership was negotiated by sports marketing agency BD Sport.Coral is the major partner of the Barclay Stand (6000 seats), one section of Carrow…

Betting: NetBet to partner with GFC Ajaccio and West Bromwich Albion in 2015-16

The betting operator NetBet has become the shirt upper chest sponsor of Gazélec Football Club Ajaccio (Ligue 1) for the 2015-16 season, as well as an official partner of West Bromwich Albion FC (Barclays Premier League) for one season, the company announced on 03/08/2015. Both partnerships were…

Twitter: European clubs with multiple official accounts

Germany: Tag Heuer becomes the official timekeeper of the Bundesliga and 2.Bundesliga

The Swiss watchmaker Tag Heuer has become the official timekeeper of the Bundesliga and 2.Bundesliga for three seasons (2015-16 to 2017-18), announced the brand on 01/08/2015. The agreement was presented at the German Super Cup, VfL Wolfsburg - FC Bayern Munich (1-1, 5-4 on penalties), on…