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©  D.R.
Premier League: StubHub (ticketing) extends partnership with Everton until 2016-17

StubHub, a company specialising in the purchase and resale of tickets for sporting and entertainment events, has extended its partnership with Everton FC (Barclays Premier League) until 2016-17, the club announced on 06/08/2015.The American company has worked with the Liverpool-based club since…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication
• Article # 48691
• Published on 07/08/15 at 14:09
©  D.R.
Premier League: FCL (logistics) to sponsor West Bromwich Albion FC training kit

FCL, the UK logistics company, became the training kit sponsor for West Bromwich Albion FC (Barclays Premier League) for 2015-16, the club announced on 06/08/2015. FCL is the first company to be displayed on the front of the shirts worn by WBA players during training and warm-ups. The company has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48665
• Published on 07/08/15 at 13:10
©  D.R.
Bundesliga: Bet-at-home (online betting) becomes shirt sponsor of Hertha Berlin until 2017-18

The German betting operator Bet-at-home.com has replaced Deutsche Bahn (railway) as the shirt sponsor of Hertha BSC Berlin (Bundesliga), announced the club on 06/08/2015. The three-year contract will expire at the end of the 2017-18 season. The agreement was negotiated by Sportfive Germany. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 48652
• Published on 07/08/15 at 11:20
©  D.R.
Serie A: coffee brand Kimbo partners with Napoli, their 10th Serie A TIM partnership for 2015-16

Kimbo, the Italian coffee brand, has become a partner of SSC Napoli (Serie A TIM) until the end of the 2016-17 season, the club announced on 05/08/2015. Kimbo, who wishes to increase its visibility within Italy, has partnered with 10 Serie A clubs in the 2015 off-season. The brand of Neapolitan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48643
• Published on 07/08/15 at 10:42
©  D.R.
Portugal: CTT (postal service) acquires the naming rights to the Taça CTT (league cup) until 2017-18

CTT, the national postal service of Portugal, has become the title sponsor of the Portuguese league cup for three seasons (2015-16 to 2017-18), announced the LPFP on 15/07/2015. The competition is now called the Taça CTT. The Portuguese company will activate the partnership with the broadcast of a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 48633
• Published on 06/08/15 at 18:00
©  D.R.
Bundesliga: Volkswagen remains a partner of Hannover 96 until 2017-18

The German automobile group Volkswagen remains the exclusive partner of Hannover 96 (Bundesliga) until the end of the 2017-18 season, the club announced on 31/07/2015. The company has supported the club since 2007. Volkswagen retains visibility on the LED advertising boards in matches at the HDI…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48621
• Published on 06/08/15 at 16:21
©  D.R.
Cristiano Ronaldo launches headphone brand "ROC - Live Life Loud" via a viral video

Cristiano Ronaldo, the Portuguese international who plays for Real Madrid CF (Liga BBVA), launched his own brand of headphones, "ROC - Live Life Loud", in partnership with Monster, the American manufacturer of headphones and earphones, via a viral video on 03/08/2015.In the clip, Ronaldo appears…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 48595
• Published on 06/08/15 at 14:20
©  D.R.
UEFA: Konami receives the license to develop the official video game of Euro 2016

Konami Digital Entertainment, the Japanese video game publisher, has received the license to develop the official video game of Euro 2016, UEFA announced on 05/08/2015. Konami, which publishes the Pro Evolution Soccer franchise, already has the exclusive gaming license rights of the two major UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 48612
• Published on 06/08/15 at 13:39
©  D.R.
FC Barcelona: a real estate group based in Abu Dhabi may offer €60m per year for shirt sponsorship

Tasweek Real Estate Development and Marketing, a real estate group based in Abu Dhabi, could propose a €60m per year agreement over three seasons (2016-17 to 2018-19) to become the shirt sponsor of FC Barcelona (Liga BBVA), revealed Toni Freixa -- a former candidate for the presidency of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48592
• Published on 06/08/15 at 12:15
©  D.R.
Premier League: Marathonbet (betting operator) partners with Manchester United until 2017-18

The British betting operator Marathonbet has become a partner of Manchester United FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), the club announced on 05/08/2015. The organisation acquired the exclusive worldwide betting rights, with the exception of four areas: the United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48591
• Published on 06/08/15 at 11:29