The Brazilian Neymar (Barcelona) joins the clothing brand Replay until 2018

The Brazilian footballer Neymar (FC Barcelona) has joined the clothing brand Replay until 2018, announced the brand, on 09/09/2015. The denim brand Replay is part of the Italian group Fashion Box, which is a partner of FC Barcelona until the end of the 2016-17 season. Under this contract, Neymar…

Champions League: the broadcasters in the Top 5 European countries for the 2015-18 cycle

Brazil: Corinthians partner with Napster to create a new paid music platform

The music platform Napster has become a partner of Sport Club Corinthians Paulista (Chevrolet Brasileirão Série A) and has joined the club to create its own paid music platform "Napster by Corinthians" featuring 36 million songs, the club announced on 12/09/2015. The Napster logo will appear on…

Lagardère Unlimited rebrands to become Lagardère Sports and Entertainment

Lagardère Unlimited, one of the four branches of the Lagardère Group, has been renamed Lagardère Sports and Entertainment, the group announced on 15/09/2015. The sports marketing agencies of the group, including Sportfive, World Sport Group, IEC in Sports, SMAM (Sports Marketing and Management…

Switzerland: Engelbert Strauss (protective equipment) becomes a partner of the SFL in 2015-16

Engelbert Strauss, the German manufacturer of workwear and protective equipment, has become a partner of the SFL in 2015-16, announced the Swiss league, on 11/09/2015. The agreement was negotiated by InfrontRingier Sports & Entertainment Switzerland, the exclusive marketing firm of the SFL.The…

Bundesliga: Oki (printing solutions) becomes a partner of Borussia Dortmund in 2015-16

Oki, a company specialising in professional printing solutions, has become a partner of Borussia Dortmund (Bundesliga) for the 2015-16 season, the club announced on 11/09/2015. Oki is entitled to visibility on the LED advertising boards for matches at Signal Iduna Park (81,359 seats). As well as a…

Serie A: mineral water brand Levissima extends partnership with AC Milan for the 2015-16 season

The mineral water brand Levissima has extended its partnership with AC Milan (Serie A TIM) for the 2015-16 season, the club announced on 11/09/2015. This partnership began in the 2011-12 season. Levissima is part of the Italian group San Pellegrino SpA, which was acquired by the Swiss company…

Rugby: Tissot become the official timekeeper of the 2015 Rugby World Cup

The Swiss watch brand Tissot has become the official timekeeper of the 2015 Rugby World Cup, announced World Rugby on 11/09/2015. The partnership was announced just seven days before the start of the competition organised in England from 18/09 to 31/10/2015. "This tournament is the perfect…

Serie A: wine maker Umberto Cesari becomes a partner of Bologna FC 1909 in 2015-16

The wine maker Umberto Cesari has become a partner of Bologna FC 1909 (Serie A TIM) as well as the official wine supplier in the hospitality areas of the Renato-Dall'Ara Stadium (38,200 seats) for the 2015-16 season, the club announced on 11/09/2015. The company, which manages 350 hectares in the…

Spain: Federation bans substitutes benches specifically designated for sponsorship activations

Substitute benches designated for additional key sponsorship activations during Liga BBVA and Liga Adelante matches have now been banned, the RFEF announced via a memo on 10/09/2015. These designated spaces have been installed in several Spanish stadiums to offer "money can't buy" experiences to…