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©  D.R.
Liga BBVA: Reale Seguros (insurance) extends partnership with Real Sociedad until 2016-17

The insurance company Reale Seguros has extended its partnership with Real Sociedad de Fútbol (Liga BBVA) until the end of the 2016-17 season, the club announced on 02/09/2015. The partnership began in 2012. The new contract "increases the visibility of the insurer in order to further strengthen…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50517
• Published on 04/09/15 at 12:55
©  D.R.
Premier League: Indian group HCL (IT) becomes a global partner of Manchester United

HCL, the Indian information technology group, has become a global partner of Manchester United FC (Premier League) in 2015-16, the club announced on 02/09/2015. HCL and Manchester United will work together to unveil a number of digital initiatives to transform the experience of fans worldwide. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50505
• Published on 04/09/15 at 11:35
Serie A: Panealba (baked goods) extends agreement with Torino FC in 2015-16

Panealba, the biscuits and bakery products brand, has extended its partnership with Torino FC (Serie A TIM) for the 2015-16 season, the club announced on 28/08/2015. The Piedmont company expanded its partnership by becoming a Top Sponsor, the second category in the club's sponsorship portfolio…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50483
• Published on 04/09/15 at 10:24
©  D.R.
France: Matmut (insurance) obtains the naming rights to the Nouveau Stade de Bordeaux for 10 years

The insurance group Matmut has obtained the naming rights to the Nouveau Stade de Bordeaux (42,000 seats) for 10 years (2015-2024), announced Stade Bordeaux Atlantique, the operating company of the stadium, on 03/09/2015. The stadium now bears the name "Matmut Atlantique". The deal was negotiated…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 50402
• Published on 03/09/15 at 15:41
©  D.R.
Rugby: Japanese company Fujitsu becomes an official sponsor of the World Cup 2015

Fujitsu, a Japanese company specialising in solutions for information and communication technology, became an official sponsor of the the Rugby World Cup 2015, Would Rugby announced on 01/09/2015. The partnership was announced just 17 days before the start of the competition, hosted in England…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 50423
• Published on 03/09/15 at 14:45
©  D.R.
Serie A: Indosat (telecommunications) becomes a regional partner of Inter Milan in Indonesia

Indosat, the branch of the Ooredoo group providing telecommunications services in Indonesia, has becomes a regional partner of FC Internazionale Milano (Serie A TIM) in Indonesia until the end of the 2016-17 season, announced the club (whose majority owner and president, Erick Thohir, is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50395
• Published on 03/09/15 at 13:30
©  Goal.com
Bayern Munich partner with Goal.com to promote the club in North America and Asia

FC Bayern Munich (Bundesliga) and the website Goal.com (owned by the Perform Group) have formed a partnership to exchange content and promote the "FC Bayern Munich" brand, mainly in North America and Asia, the two groups announced on 01/09/2015. Goal.com will provide Bayern with content (text and…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 50385
• Published on 03/09/15 at 12:44
©  Getty Images 2015
Italy: Lidl Italia become a premium sponsor of the FIGC until 2017-18

Lidl Italia, the chain of discount stores, has become a premium sponsor of the FIGC until 31/12/2018, the two parties announced on 01/09/2015. The Italian subsidiary of the German group is entitled to the image rights to the Italian Federation and the players of the national team for its media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50286
• Published on 02/09/15 at 12:20
©  D.R.
Liga BBVA: Chang beer and Head & Shoulders shampoo extend partnerships with Barcelona in Asia

The brands Chang (Thai beer) and Head & Shoulders (shampoo) have extended their regional partnerships with FC Barcelona (Liga BBVA) in Asia, the club announced on 31/08/2015. Chang, a sponsor of Barça since February 2012, is now tied to the club until the end of the 2017-18 season. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50259
• Published on 02/09/15 at 11:35
Premier League: Indosat (telecommunications) becomes a regional partner of Arsenal in Indonesia

Indosat, the branch of the Ooredoo group providing telecommunications services in Indonesia, has become a regional partner of Arsenal FC (Premier League) until the end of the 2016-17 season, the club announced on 31/08/2015. Indosat will broadcast exclusive mobile content of the London club to its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50224
• Published on 01/09/15 at 18:39