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LFP: French League appoints Havas S&E agency to market the naming rights to Ligue 1

Havas Sports & Entertainment, the French sports marketing, entertainment, and communications agency of the Havas group, has been entrusted by the LFP to market the title naming rights partnership of Ligue 1, announced the company on 16/03/2017."We are proud and happy to mobilise to put our…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 89473
• Published on 22/03/17 at 13:39

All the latest interviews from News Tank Football (LaLiga, virtual reality, Eurosport, Supponor)

Please find below a selection of some the most recent News Tank Football interviews, including extended conversations with:• Damien Neymarc, head of marketing at Hisense France• Andreas Jung and Stefan Mennerich, board member and head of media, respectively, at FC Bayern Munich• Alex Aranzabal…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 89151
• Published on 21/03/17 at 17:13

LaLiga Santander: Mahou (beer) renews its partnership with Real Madrid until 2018-19

The Spanish beer Mahou Cinco Estrellas renewed its partnership with Real Madrid CF (LaLiga Santander), on 17/03/2017. This second-level partnership in sponsoring hierarchy of the club now runs until the end of the 2018-19 season. Mahou San Miguel has been a partner of Real Madrid since the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89545
• Published on 21/03/17 at 17:12

Under Armour: record turnover (€4.6bn) and profit for the sports equipment brand in 2016

Under Armour posted a record turnover $4.8bn (€4.6bn on 31/12/2016) for the 2016 fiscal year (from 01/01 to 31/12/2016), up 21.8% compared to 2015 ($3.96bn / €3.64bn), announced the American sports equipment brand on 31/01/2017. However, the turnover is down 2.5% to 4% compared to the projections…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Legal, …
• Article # 86658
• Published on 21/03/17 at 12:15

adidas: turnover +18% in 2016 (€19.3bn), net profit +52% to €1.02bn

adidas Group posted a turnover of €19.3bn in the 2016 financial year (from 01/01 to 31/12/2016), up 18% compared to 2015 (€16.9bn) , announced the German sports equipment brand on 08/03/2017. The adidas brand accounted for 84.6% of the Group's revenues (€16.3bn), ahead of Reebok (€1.8bn, 9.7% of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 89142
• Published on 21/03/17 at 10:10

Atalanta BC (Serie A TIM): Italpol (security) becomes a partner and Euroservice (logistics) extends

Italpol, an Italian services and security solutions company, has become an exclusive partner of Atalanta BC (Serie A TIM) on 08/03/2017. This is a second level partnership in the club's sponsorship hierarchy."This partnership with Atalanta is an excellent opportunity for us to increase our brand…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89439
• Published on 20/03/17 at 19:10

Premier League: Manchester City first club to announce a sleeve sponsor (Nexen Tire) for 2017-18

The South Korean tyre manufacturer Nexen Tire, a partner of Manchester City FC (Premier League) since 07/08/2015, has expanded its agreement and become the shirt sleeve sponsor of the club from 2017-18, the Manchester City announced on 17/03/2017 . Manchester City thus become the first Premier…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89571
• Published on 20/03/17 at 16:50

Tag Heuer (watchmaker): Spaniard Andrés Iniesta (FC Barcelona) a new brand ambassador

The Spanish international midfielder of FC Barcelona (LaLiga Santander), Andrés Iniesta, has become an ambassador of the Swiss watchmaker Tag Heuer, on 16/03/2017. The announcement comes ten days after another ambassador contract for Tag Heuer with an athlete: the rugby player Dan Carter (New…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 89558
• Published on 20/03/17 at 15:44

Sportem 2017 (27 and 28/03/2017): Promotional codes available to News Tank Football subscribers

News Tank Football, a partner of the Sportem event hosted at the Parc des Princes in Paris (FRA) on 27 and 28/03/2017, is pleased to provide our subscribers the following promotional codes for tickets to the European summit for sports marketing and merchandising, including the trade fair of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 89381
• Published on 20/03/17 at 11:49

IOC: Chinese Alibaba (e-commerce) is "TOP" worldwide Olympic partner for 2017-2028

Alibaba, the Chinese group specialising in e-commerce, has become a Worldwide Olympic Partner of the IOC, on 19/01/2017. This partnership, the top level in the sponsorship hierarchy of the International Olympic Committee, covers eleven years (2017-2028) and is valued at more than $600m (€562m at…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 85270
• Published on 17/03/17 at 17:06