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©  PSG
Paris Saint-Germain: "We met in recent days with many Chinese companies" (F. Longuépée, PSG)

"We met in recent days wiht many Chinese companies in the electronics sector, financial services, tourism," said Frédéric Longuépée, executive vice-president of Paris Saint-Germain (Ligue 1), and in charge of the business operations of the club, at a press conference in Beijing (CHN) on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89428
• Published on 17/03/17 at 12:39
©  Manchester City
Champions League: major partner Heineken wants more broadcasts on public (or free) TV channels

"I believe one game (per week of the Champions League), at least, should be on public television. Access to all the other games you can buy. I am a big advocate to get solid reach, otherwise you (competition organisers and sponsors) won’t remain relevant," said Hans Erik Tuijt, director of…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Media Audiences, Clubs, …
• Article # 86229
• Published on 16/03/17 at 17:44
©  Liverpool FC
Premier League: Halewood Wines & Spirit (alcohol) becomes Liverpool FC partner until 2019-20

Halewood Wines & Spirit, a British producer and importer of wines and spirits, has become an official partner of Liverpool FC (Premier League), announced the club on 09/03/2017. This partnership, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2019-20…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 89132
• Published on 15/03/17 at 17:28
©  realmadrid.com
LaLiga: with six clubs under contract, adidas is the most represented kit supplier in 2016-17

With six of the 20 clubs (30%) under contract, the German sports equipment brand Adidas is the most represented kit supplier in LaLiga Santander during the 2016-17 season, ahead of the American brand Nike and the Spanish brand Joma, with five and four clubs partners respectively. The podium is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89045
• Published on 15/03/17 at 11:00
©  Mainova
Bundesliga: Eintracht Frankfurt partner Mainova to offer 750 sets of kits to clubs in the region

Mainova (energy group), a premium partner of Eintracht Frankfurt (Bundesliga), will provide 750 sets of kits to German sports clubs (football, handball, volleyball, basketball, and running) located within 100 kilometers of the city of Frankfurt, said the German energy supplier on 06/03/2017. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 88733
• Published on 14/03/17 at 18:13
©  Olympique de Marseille
Ligue 1: adidas will no longer be the kit supplier of Olympique de Marseille after 2017-18

adidas will no longer be the kit supplier to Olympique de Marseille (Ligue 1) at the end of the 2017-18 season, according to the German brand, in a statement sent to several French media outlets on 13/03/2017. adidas, which equipped OM for the first time in 1974, has supplied the Marseille club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89047
• Published on 14/03/17 at 13:50
©  MLS
MLS: Etihad Airways (airline) renews its partnership with the league for "several years"

Etihad Airways, the national airline of the United Arab Emirates, has renewed its partnership with MLS for "several years", said the North American football league on 06/03/2017. This partnership is in the first level in the sponsorship hierarchy of the league. Etihad Airways has been the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 88943
• Published on 14/03/17 at 10:05
©  Eibar
LaLiga Santander: SD Eibar extend its partnership with Puma (kit supplier) until 2018-19

SD Eibar (LaLiga Santander) extended its kit supplier partnership with the German sports equipment brand Puma for two additional seasons, until the end of the 2018-19 season, the club announced on 07/03/2017. Puma succeeded the Danish brand Hummel as the equipment supplier of SD Eibar on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 88863
• Published on 14/03/17 at 09:30
©  MLS
MLS: Continental (tyres) renews its partnership with the League "for several years"

The German tyre brand Continental has renewed its partnership with MLS for "several years", announced the North American professional football league on 03/03/2017. This partnership is in the first level in the sponsorship hierarchy of the league. Continental has been an "official partner" and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 88946
• Published on 13/03/17 at 13:00
©  agardere-sports
France: Café Grand'Mère activate partnership with RC Lens (Ligue 2) with "Grandmother's Day"

Grand'Mère, a French coffee brand of the Dutch Jacobs Douwe Egberts group, activated their partnership with RC Lens (Domino's Ligue 2) during the game against Valenciennes FC (2-0, Matchday 27) by sending out eleven grandmothers, dressed in the colours red and gold (see below), at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 88819
• Published on 13/03/17 at 11:15